Sextant Marketing Hires Dawn Ridge as Managing Director – Brand Strategy Practice

Dawn brings 25+ years of experience to her new position with Sextant, where she will focus on brand strategy, client relationships, and delivering data-driven results.

Sextant Marketing, a leading full-service digital marketing and consultancy in higher education, has hired Dawn Ridge as as Managing Director – Brand Strategy Practice. Dawn brings more than 25 years of experience in branding and category work with companies in a wide variety of industries, including transportation, financial services, manufacturing, distribution and utilities.

Dawn’s brand strategy and planning experience includes consumer, business to business, and higher education clients. At Sextant, one of the fastest growing companies in Tampa Bay, Dawn will focus on unifying a brand’s strategy, story, and foundation, assessing and strengthening their relevance and impact, providing the tools and training needed for brand consistency across channels and stakeholders.

Dawn’s experience includes work for Merck, John Deere, Netflix, AB InBev, Midas, Kleenex, Cottonelle, Viva, Scott, Huggies, Grainger, Flagstar Bank, Domini Investments, the U.S. Air Force Command Reserve, Leggett & Platt, Bluebird Botanicals, Sears, 3Com, US Robotics, Allied and Ryder.

“Dawn has a tremendous amount of experience and success in brand strategy and planning. We’re thrilled she’s joining our growing crew at Sextant,” said Adrian Marrullier, founder and CEO of Sextant Marketing. “She has a proven track record that fits perfectly with what we want to accomplish with our higher education clients - building, growing, and retaining relationships.”

He added that Dawn’s experience in both traditional and digital marketing channels translates into an informed and practical perspective on brand strategy, client relationships and delivering data-driven results.

Dawn made a splash in the early days of digital marketing when Midas hired her to do its first-ever auto repair website - a job she won by beating the incumbent creative agency of record. In another notable moment in a career filled with them, Dawn worked with Kimberly-Clark global marketing executives to provide digital and social media competency training.

Educated at Augustana College in Rock Island, Illinois, Dawn said her liberal arts background, passion for storytelling, and English and History curriculum have helped her see connections between ideas, concepts and categories. They have also nurtured a curious and agile mindset.

“It’s an exciting time for higher education with the emergence of online learning, and Sextant is leading the way in helping colleges and universities understand how to alter their approach to attracting and retaining students,” Dawn said. “I’m happy for the opportunity to use my experience and skills to help connect schools with students in a way that leads to success for both.”

 

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.


Sextant partners with Northern Michigan University – Higher ed marketing and enrollment.

Sextant Marketing Partners with Northern Michigan University to Provide Marketing, Enrollment Services

Sextant partners with Northern Michigan University – Higher ed marketing and enrollment.

Sextant will focus on NMU Global Campus online programs, working with the university to meet ambitious objectives for student engagement, leads, and applications.

Sextant Marketing, a leader in fee-for-service marketing and enrollment support in higher education, has been chosen by Northern Michigan University as the school’s partner for media, marketing, and enrollment efforts. Sextant will act as the school’s marketing Agency of Record, providing advisory, consulting, and management services.

Working with Northern Michigan University, Sextant will develop university marketing strategies and enrollment marketing services designed specifically for the school, including paid media and social media campaigns, SEO services and content development.

Sextant will focus on the NMU Global Campus, which offers online degree programs that Northern Michigan University holds to the same high standard as those on campus. Sextant will provide university marketing strategies, as well as creative and media management.

"The NMU Global Campus team is excited about our partnership with Sextant Marketing. With our small staff and limited resources, it is getting harder to reach our audience, and it is essential to use what resources we have wisely,” said Brad Hamel, Director of Global Campus Operations for Northern Michigan University. “Sextant Marketing will be an extension of our team, building on NMU’s mission and vision to grow our online market share in both the regional and national markets.”

Matthew Speer, Chief Operating Officer and Managing Partner at Sextant Marketing, said the Tampa-based company looks forward to working with the University and helping to shape its marketing strategy.

“Northern Michigan University is a fantastic school with unlimited potential for its Global Campus,” said Matthew. “We’re perfectly suited to help them reach their ambitious targets for student enrollment. We have a great team with the right tools to leverage all the benefits of digital marketing, including paid search, social media, SEO and more.”

Sextant will provide a variety of university marketing strategy services to Northern Michigan University, including:

  • Developing and executing marketing plans for the NMU Global Campus
  • Planning, developing, and maintaining media strategy, marketing research, and media placement services for Northern Michigan University nationally
  • Providing strategic and tactical management of Northern Michigan University's paid digital marketing activities
  • Applying geo-targeting functionality where applicable
  • Providing strategic and technical website optimization
  • Establishing and managing ongoing strategic Search Engine Optimization (SEO) campaigns
  • Providing creative and technical services

Brad Hamel said the partnership with Sextant is a perfect fit for the university. “NMU’s Global Campus offers quality online academic programming with the personal touch that distance learners expect,” he said. “We feel that the partnership with Sextant Marketing is the best way to highlight why students should choose NMU’s Global Campus."

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.

About Northern Michigan University

Northern Michigan University, located in historic Marquette, Michigan, is a dynamic, public university known for its undergraduate research opportunities, award-winning leadership programs, and cutting-edge technology initiatives. NMU’s Global Campus offers online academic programs ranging from one-year certificates to a doctorate degree.

 


Sextant Marketing Hires Dana Katz as Director of Media Strategy

Dana Katz brings years of experience in media strategy and planning to Sextant where she will guide multi-channel campaigns for the marketing agency’s higher education clients 

Sextant Marketing, a leader in full-service digital marketing and consultancy in higher education, has hired Dana Katz as Director of Media Strategy. Dana, a subject matter expert in media strategy and planning, is a seasoned professional with years of experience in multi-channel and strategic campaigns.

Sextant, one of Tampa Bay’s fastest growing businesses, hired Dana to further enhance the comprehensive marketing services the Ybor City-based company offers to colleges and universities across the country.

"Sextant is a leader in the education marketing space and I am thrilled to be joining a team of such talented individuals,” Dana said. “Gaining enrollment is as competitive as ever and I am excited to provide our Clients with media solutions to attract new students."

Dana comes to the job well-versed in all media channels: TV (spot and national), OTT, programmatic display, radio, streaming radio, print, and out of home. A graduate of the Mass Communications master’s program at the University of Florida, she has worked 18 years in marketing and advertising, including experience in the automotive, telecommunications, quick service restaurants and economic development industries.

As a Media Director with AT&T, Dana managed strategy, planning and execution of Internet, U-verse, DirecTV and Mobility products.

“We are thrilled to hire Dana in this key leadership position at Sextant, where she will guide our media operations as we continue to expand our operations in higher education,” said Adrian Marrullier, chief executive officer at Sextant Marketing. “We are in great hands. Dana not only has experience across many marketing categories and media channels, but also brings expertise in sales forecasting, developing data-driven insights and budget management.”

Dean Gething, Sextant’s Vice President of Client Services, has worked with Dana in the past. “I know Dana well. She brings integrity, determination and a high-level of knowledge and expertise to the job,” he said. “Dana is the perfect fit for this position and will be a great leader for the media operations team.”

As Director of Media Strategy, Dana will lead the strategy, planning, and execution of multi-channel campaigns for Sextant’s higher education clients. She will lead media teams, media partners, channel affiliates and collaborate with peers in communicating the strategies, implementation and effectiveness of Sextant’s media.

Dana will collaborate with Sextant leadership, providing strategic guidance to drive the company’s overall media strategy.

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.


Sextant Marketing Founding Day: A New Year in Higher-Ed Marketing

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Sextant Marketing celebrated its second annual Founding Day late this year. Initially observed in June, this time the event coincided with the company’s virtual holiday party. The change was in keeping with what was sometimes a very peculiar year.

In 2020, the close-knit team buckled down, helping their clients, partners, and each other navigate a world that had changed overnight.

A Virtual Celebration

After months of working virtually (unable to enjoy Sextant’s new, hip office space), it was a happy, smiling group that was ready to let their hair down and enjoy each other’s company.

The festivities began with the presentation of Sextant’s Living Values Awards. The award recognizes employees whose efforts over the past year exemplify the values of the company. Among those values are teamwork, growth, initiative, commitment, and stewardship.

And the Winners Are:

Erika Maldonado – Student Success Representative

Erika “is not only acutely focused on her personal growth and development,” says Jimmy Lynch, VP of Engagement Services, “but is also continuously looking for ways to improve the processes of the Warm Transfer team.”

Working closely with her team members, Erika ensures they’re comfortable in their roles and “provides superior quality work as part of the on-the-phone support team,” Jimmy says.

Anthony Asmundo - Workforce Specialist

Anthony is “truly an unsung hero,” says CEO Adrian Marrullier.

As a member of the call center team, Anthony “provides exemplary service to each advisor, each member of management, the Sextant team at large, as well as any student that we may serve,” Adrian says. “While many of us are enjoying our evenings and weekends, Anthony is supporting our students and the leadership team through all channels.”

Monica Zapata - Marketing Projects Director

If there is a sextant at Sextant Marketing, it’s Monica. “Her ability to see navigational obstacles has greatly improved our project planning and workload efficiency for the marketing operations team,” says VP of Marketing Services Jessica Banich.

Monica “has embraced every workload and efficiency challenge that we’ve thrown at her,” said Jessica. “She keeps us on-course and on-schedule with an upbeat attitude and a bright outlook.”

Jeni Mandahar - Digital Marketing Manager

Always upbeat and ready to help her colleagues, Jeni is a “rock star,” says COO Matt Speer. “I have come to count on her, and I know that any project is in good hands with Jeni. She has excelled in taking on new challenges, diving in head-first and then coming up for air to share new ideas, techniques, and strategies that can help her team and the company as a whole.”

Julie Walbrun - Director of Client Services

Dean Gething, VP of Client Services, presented Julie’s Living Values award. Dean commented on Julie's "tremendous growth in the past year." Noting Julie’s collaborative spirit and work ethic, Dean also praised her tireless effort and dedication to her clients.

Julie and her team oversaw an 11 percent year over year growth with Fresno Pacific University while expanding Sextant’s service relationship with Marian University. And those are just two of the clients under Julie’s purview. “I’m excited to see what she will accomplish in the years to come,” says Dean.

higher-ed marketing virtual celebration

The North Star Award

The North Star Award honors a Sextant crew member who not only lives the company values but stands out through extraordinary performance and dedicated service.

Brianna Tillman - Student Success Representative

As the recipient of this year’s North Star award, Brianna “embodies each of our core values. She serves as a steady guide for all the Sextant crew members,” says CEO Adrian Marrullier.

Student success is what Sextant is all about. Brianna “serves to fulfill that which is at our core mission,” says Adrian, “helping families navigate the complex path toward achieving a college education.”

A New Year in Higher-Ed Marketing

After the presentation of Sextant’s Living Values awards, it was time to reconnect! The group came together to celebrate the holidays and the end of a unique year with virtual activities and games. Everyone celebrated each other and the teamwork that makes Sextant Marketing an extraordinary place to work.

Sextant’s New Year’s greeting to its partners and team sums it up nicely:

“As we say goodbye to 2020, remember that a smooth sea never made a skilled sailor. Here's to new challenges as we keep charting our course to accomplishing even higher goals in 2021.”

At Sextant Marketing, the year wound down with a collective sigh of relief and renewed determination to meet the challenges of a new year.

About Sextant Marketing

Sextant Marketing is centrally located in the heart of Tampa’s historic Ybor City. A small group of higher education marketing experts founded the company in 2015. Their passion for the power of higher education brought them together. They each understood that old models for student recruitment and retention were unsustainable.

With years of higher-ed marketing experience, the team created a forward-focused, data-driven, full-funnel model bridging the gap between higher-ed and prospective students. More than just clients, Sextant considers everyone with whom they work their partners. Our goals are your goals: matching the right students with the right program so that each can flourish.

The proof is in the pudding. Sextant Marketing continues to thrive. In November, Sextant Marketing received the Tampa Bay Business Journal Fast 50 award for 2019. For two years in a row, Sextant was recognized, moving from 36th to 8th. Sextant is now among the top-ten fastest-growing privately held companies in Tampa Bay.

 


P3 EDU Panel Discussion _ Digital Recruitment

Are Universities Prepared For Digital Recruitment Success?

A “lean back” culture in higher education won’t work with the new wave of students who are digital natives, Sextant CEO says during a panel discussion at P3•EDU hosted by George Mason University and University of Colorado Denver.

P3 EDU Panel Discussion _ Digital Recruitment

Many universities continue to rely on traditional models for student recruitment and enrollment. But these models will not work as the pool of potential students declines, a more tech savvy generation graduates high school, and academic institutions fail to put in place the digital recruitment resources they need.

During a recent webinar panel discussion at the P3•EDU conference co-hosted by George Mason University and the University of Colorado Denver, Sextant CEO Adrian Marrullier discussed key factors that have put colleges and universities into a position where they must make changes, and soon.

Marrullier said university presidents must understand the current enrollment process is outdated and will never again work as well as it once did.

“Presidents have to realize that the traditional method of search for high school juniors and seniors is fundamentally broken. And it’s fundamentally broken because of this rapid shift to digital,” he said. “We are now dealing with a student population that is 100% digital natives.”

He noted that this new generation doesn’t use email as much, but they’ve grown comfortable simply asking questions to Alexa and Google.

“Imagine what that means if an 18-year-old, two years from now, asks Google, ‘What school should I go to’ or ‘what is the application process at George Mason?’ These are major shifts in the way these people are doing it.”

Virtual Panel Discusses Declining Enrollments

The virtual panel came together as part of the P3 EDU 2020 conference. Other panelists in the discussion included Jenny Rickard, President and CEO of The Common Application, and Alby Salsa, Senior Director with Blackboard. The panel discussed the general higher education landscape and the best tactics to attract students, including digital recruitment strategies.

David Burge, Vice President of Enrollment Management at George Mason University, moderated the discussion. He asked Rickard about declining enrollments during the pandemic.

Rickard reported that The Common Application, which handles college applications for more than 800 schools in the United States and around the world, has seen the number of returning members decline 3% this year, while new account creations also went down about 3%. She noted public institution applications are down 6%.

Marrullier expects that trend to continue. He noted that an aging population has been an ongoing issue for a decade or more, putting “demographic pressure” on schools.

But he added: “I’m going to be positive and be an optimist here.  I think that there are still enough students to go around.”

Innovative Technology Only Works if You Use it Effectively

Marrullier said that to attract the right students, schools must do a better job leveraging the possibilities of innovative technology in the enrollment process. That, he said, has not always been the case with schools in recent years.

Students today expect real-time responses, he said, noting that “if I can get a Rocket Mortgage in 20 minutes, I should be able to apply to a college.” This shift has led to the failure of traditional approaches.

“Universities are just not structured properly to handle this. They’re heavily siloed,” Marrullier said. “Technology is now de rigeur, it’s what we need, but university technology departments are not set up to support marketing and enrollment departments on a daily basis. And that’s a requirement.”

He noted that schools invest millions into CRM systems and other technology, including AI bots, but they often don’t connect them.

“What we see every day with our clients is the fact that they’ve made massive investments in all of these various technologies, they have a marketing department that is excited to use it and an enrollment department that is excited to use it, but none of it is connected,” he said. “So, the promise is not there. They bought the right things, but they didn’t connect it right. And worse, they don’t really know how to organize their teams to do it.”

Marrullier said this is why schools are realizing they need to partner with a company such as Sextant Marketing to provide the expertise and resources they need for digital recruitment and enrollment efforts.

A ‘Lean Back’ Culture

Marrullier said that many colleges and universities are what he would call a ‘lean back’ organization. “They have prided themselves on getting a lot of applications, turning away a significant amount of them, and believing their U.S. News and World Report rankings will go up because they show some level of exclusivity,” he said.

He said part of that lean back culture involves doing things on their own timeline, but students today demand faster responses.

Burge agreed, calling it “lunacy” that exclusivity is used as “a surrogate for quality.”

Connecting with Parents

The panel also discussed the impact of the coronavirus pandemic on higher education and students in high school. Marrullier pointed out that the online experience has not been great for many students as high schools – and some colleges – scrambled to put classes together.

Beyond improvements in online classrooms, both Rickard and Marrullier said schools must do a better job assuring students and their parents the traditional college environment remains safe in the coming semesters.

Parents also may play a bigger role in making college decisions for their kids, because students have not spent as much time around peers, teachers and advisors at the high school level who can influence their decision.

That alone is reason for schools to make the effort to communicate with parents, but Marrullier said it goes beyond that because of the financial impact of the virus.

“The unknown here is the state of the economy,” he said. “If we continue to see a declining economy, if we see layoffs that continue to grow, then I think we will be in a situation where Mom and Dad will have a lot more to say about where Johnny and Suzie are going to be able to go next year.”

On the other hand, he added, “I don’t think human nature has changed. These young adults want to go out, they want to break away from Mom and Dad.”

Despite all the issues, Marrullier said that the current situation presents “tremendous opportunity” for college presidents. But, he said, it will require them to “radically rethink” their approach to digital recruitment and enrollment.

Listen to the full discussion below.


Tampa Bay Business Journal Fast 50 #8

Sextant Marketing Ranks #8 in Tampa Bay Business Journal’s Fast 50

Tampa Bay Business Journal Fast 50 #8

Through future-focused, tech-forward, full-funnel management, Sextant’s team of higher education experts and strategists coordinate successful student recruitment and retention campaigns.

The rankings for the Tampa Bay Business Journal’s Annual Fast 50 Award were announced November 10th during a virtual event. Sextant Marketing was honored for a second year in a row, moving from number 36 to number 8, making Sextant one of Tampa Bay’s top ten fastest-growing privately held companies.

Sextant Marketing is a higher education marketing company dedicated to a vision of the world where each prospective student selects the right institution to support their best learning experience. Employing a team of more than 40 higher education marketing & enrollment professionals, Sextant assists universities that seek to build or grow on-campus and online degree and certification programs.

The Tampa Bay Business Journal looks at the past three years of revenue growth to determine which companies make the top 50 list.

In those years, Sextant Marketing is proud to have significantly increased the number of university partners for which they have consistently helped meet enrollment and revenue projections including Kentucky State University, Boston College, Houston Baptist University, The University of Massachusetts, New England College, and Indiana University Kelly School of Business.

Sextant joins other privately held businesses representing a variety of industries including marketing, insurance, healthcare, logistics, engineering, and technology.

In 2019, when asked about his No. 1 priority for the year ahead as a Fast 50 honoree, Adrian Marrullier, CEO of Sextant Marketing, said the focus was on, “finding a larger office space and continuing to build on our success.” As a leading expert in the marketing and management of online higher education programs, Marrullier knew that Sextant’s expertise could help schools navigate the uncertain waters of student retention and recruitment in a data-driven world.

Even through the upheaval of 2020, Marrullier’s stated goals were accomplished. Early in the year, the education marketing firm moved to a 6,000-square-foot facility to support increasing growth and a larger staff in their home base of Ybor City, Florida.

The new space accommodates marketing and branding staff along with call center and student support.

When asked about Sextant’s success over the last few years, Jimmy Lynch, VP-Engagement Services said, “Part of our success comes from the dedicated team in our student support center. The efforts of our student support team have had both an immediate and long-term impact on our university partners, the results of which are contributing to our continued growth.”

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Ybor City, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.

 


sextant named one of tampa bay business journal's fast 50

Sextant Marketing Named One of Tampa Bay’s Fastest Growing Businesses

sextant named one of tampa bay business journal's fast 50

The Ybor City-based education marketing firm made the Tampa Bay Business Journal’s “Fast 50” list for the second year in a row thanks to strong, sustained revenue growth.

Sextant Marketing, a full-service digital marketing agency and consultancy dedicated to the service of higher education, has made the Tampa Bay Business Journal’s “Fast 50” list that recognizes the fastest growing businesses in the region. This is the second year in a row that the journal has named Sextant to the list.

The Tampa Bay Business Journal determines which companies make the top 50 list based on the last three years of revenue growth. In those years, Sextant Marketing has increased their number of university partners in the United States to 38 including the University of Virginia, University of Massachusetts, and Kentucky State University and has recently started supporting international universities as well.

Sextant Marketing’s nimble, future-focused approach helps successfully guide partner universities through the world of higher ed marketing, recruitment, and enrollment. Kentucky State University’s enrollment growth is a good example of this success, with the partnership between KSU and Sextant increasing fall freshmen academic enrollment by 90.2% and spring freshmen enrollment by 170% in just one year

Sextant joins 49 other businesses on the journal’s list that represent a variety of industries, including marketing, insurance, healthcare, logistics, engineering, and technology.

“It’s an honor to be recognized for our rapid growth in the dynamic Tampa Bay business community. Our talented leadership and staff have worked hard to achieve our ambitious goals,” said Adrian Marrullier, CEO of Sextant Marketing. “Our diverse team of deeply talented marketing and branding experts and student support specialists bring a wealth of experience that has helped us thrive while providing the best service to our clients.”

Marrullier said Sextant “serves as a bridge between higher education and prospective students” by offering innovative solutions to academic institutions that allow them to attract and enroll the right students. Sextant now supports more than 900 programs and 10,000 students.

Early in 2020 Sextant moved to a 6,000-square-foot facility in Ybor City to accommodate a new call center and larger staff. The Tampa Bay Business Journal will honor all 50 companies selected to the Fast 50 list at a virtual event in November.

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Ybor City, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.


SharpSpring Silver Certified Agency Partner

Sextant Marketing Sets Out to Transform Enrollment Yield Campaigns, Announces Silver Certification Partner Status with Sharpspring.

SharpSpring Silver Certified Agency Partner

Sextant gives colleges and universities the benefits of an automated platform that improves lead generation, marketing, and student acquisition.

As a SharpSpring Silver Certified Agency Partner, Sextant Marketing offers colleges and universities an innovative, data-driven suite of tools that optimizes the process of matching the right students to the right degree programs.

The behavioral-based, automated marketing platform from SharpSpring also helps streamline a school’s operations. Tasks that once required hours to complete are handled faster through sophisticated software, freeing up university staff to take on more creative endeavors.

Working as a SharpSpring Silver Certified Agency Partner is a source of pride at Sextant Marketing. By combining Sextant’s expertise in educational marketing with SharpSpring’s innovative technology, we’ve become even better marketing partners for colleges and universities.

What Is SharpSpring?

SharpSpring’s suite of tools provides an all-in-one solution to lead generation, marketing, analysis and student acquisition. As a SharpSpring Silver Partner, Sextant provides access to marketing automation technology that streamlines the process of matching the right students to the right courses and degree programs. That means our higher education partners will benefit from the kind of marketing automation once typically available only to large corporations.

Among the long list of customizable tools, resources, and outcome analysis included in the SharpSpring-powered suite of tools is:

  •       Seamless integration with all major CRM platforms;
  •       Professional, focused, and effective landing pages;
  •       Email design and marketing automation;
  •       Focused, context-driven social media marketing campaigns;
  •       Funnel visualization tools - understand your prospective student’s journey;
  •       Enterprise-level data analytics;
  •       Integrated form-building.

Working As A SharpSpring Partner

Becoming a SharpSpring Silver Certified Agency Partner required Sextant Marketing to learn the SharpSpring system and all the ways it can best benefit our university partners. The team at Sextant Marketing then went through tests and an examination, demonstrating their ability to do in-app implementation of SharpSpring features.

For Sextant’s college and university clients, this means we can now work more efficiently and effectively to create digital marketing campaigns that improve lead generation and student acquisition. Being a SharpSpring partner fits perfectly with our mission to operate a future-focused agency that always aligns with the needs and goals of our clients. “The digital marketing landscape is constantly evolving and presenting new opportunities. Everyone at Sextant works hard to identify and implement technology that will benefit our university partners,” said Jessica Banich, Vice President of Marketing Services. “Being a SharpSpring Silver Certified Agency Partner is part of that effort. It’s an innovative system that helps us make our clients’ marketing efforts more successful, and that is always the goal with every system we implement.”

It’s important to note that as experts in automation tools, we can work with any existing systems in use by colleges and universities. Our focus is always on leveraging innovative technology to create better lead generation and student enrollment.

Education is vital to a thriving society. At the same time, educational institutions face unprecedented and rapidly evolving challenges. With Sextant as a dedicated partner, our clients break new ground to secure the future of their institutions, their students, and the future of education.

 


Higher Education marketing Agency

What is a Sextant and What Does it Have to Do With Your University?

Higher Education marketing Agency

The world of higher education is complex. Things are changing. Degrees have gone online. Enrollment strategies are ruled by data. Digital marketing is essential. The future of higher ed promises more change to come. And the recent COVID-19 outbreak is a reminder that storms can arise at any time. Higher education and marketing for higher education need to be able to change with the shifting landscape as much as they need to adjust course when the unexpected occurs if we want students and universities to thrive.

Sextant marketing has been here through all these transitions and more. We’ve been here from the start. With over 19 years of higher ed program management experience, we’ve seen it all, and we’ve kept our eyes trained on the goals. Connect the right student with the right program. Make a difference to each student we encounter by delivering the highest quality experience from the first impression to initial contact and through enrollment for each institution we represent.

Through future-focused, tech-forward, full-funnel service, we help you gather the data, plot your course, and reach your destination, just like the navigational tool we’re named for.

That’s where SEXTANT comes in.

What Does the Sextant Mean to Higher Education Marketing?

A sextant is a marine navigational tool used to measure the angular distance between a point on the horizon and a celestial body. It determines a navigator’s position and traditionally helped ships find their way on long voyages.

In higher education, we’re all navigators, in one way or another, charged with setting a course to a far-off destination. It’s not always a straight line to your goals. Staying on course requires adjustments – with the help of seasoned partners who can help you chart your course and navigate the uncharted world of higher ed marketing and enrollment management.

Just as future-focused ideas and technology are changing the landscape of marketing for higher education, the historical SEXTANT instrument has since been replaced by more advanced technology, but the principle remains the same. If you know where you are, where you want to go, and what True North is, you can find your way.

A Full-Funnel Higher Ed Marketing Agency Helps You Find Your True North

At Sextant Marketing, our purpose is to serve as the bridge between higher education and prospective students and to support institutions of higher learning with innovative ideas that attract and enroll the right students for their respective institutions.

For colleges and universities, it helps to know what True North is for you.

By definition, True North is the direction along Earth’s surface toward geographic north, according to the Earth’s axis. In the world of higher education, True North is your essential truth. Your institution’s internal guiding compass. Your purpose.

Through a commitment to your True North, a strategic plan, and a flexible partnership with a guide that understands you, together we can journey to fulfill a vision of the world where each prospective student selects the right institution to support their best learning experience, ultimately leading to meaningful, engaging employment.

What does your student journey look like? Let’s chart a course together