Suny New Paltz Campus Atrium

Sextant Marketing Announces New Partnership with SUNY New Paltz

Suny New Paltz Campus Atrium

Sextant will provide SEO strategic services and overall website optimization to increase visibility of the SUNY New Paltz website.

Sextant Marketing, a higher education marketing agency, is excited to announce a new partnership with the State University of New York (SUNY) at New Paltz. The partnership is focused on optimization of the university’s website using Sextant’s industry-leading SEO strategy services that raise visibility and increase organic web traffic. 

Jessica Binns-Dickinson, Assistant Vice President for Enrollment Management at SUNY New Paltz, said the partnership will help elevate and promote our undergraduate and graduate degree offerings.    

“Sextant has a strong track record for supporting universities in expanding their reach online and meeting strategic enrollment goals. We have the academic offerings, impassioned faculty, and a diverse and creative campus community that provides students with life-changing experiences and learning opportunities" said Binns-Dickinson.  

Located on a 257-acre campus, 90 minutes north of NYC in the beautiful Hudson River Valley, SUNY New Paltz is the only residential public university in the mid-Hudson region. The four-year university traces its origins to the establishment of an academy in New Paltz in 1828. The university offers undergraduate and graduate programs in business, education, fine and performing arts, liberal arts and sciences, and science and engineering. 

SUNY New Paltz is part of the largest, most comprehensive university system in the United States. The SUNY system includes 64 academic institutions, including research universities, academic medical centers, liberal arts colleges, community colleges, and colleges of technology. 

Adrian Marrullier, CEO and founder of Sextant Marketing said the new partnership furthers Sextant’s ongoing mission to provide strategic services and higher education consultancy to high-quality academic institutions. 

“It’s a pleasure to announce this partnership. SUNY New Paltz is known for its competitiveness, innovative academics and offering a high ROI for students,” said Marrullier. “Their approach to higher education and engaging students aligns with what we offer: insightful, data-driven recommendations and results. We look forward to supporting the great people at SUNY New Paltz in achieving their goals.” 

SUNY New Paltz consistently ranks in top public colleges lists from sources such as U.S. News & World Report and the Wall Street Journal/Times Higher Education College Rankings. College Consensus, which ranks schools based on rankings list from reputable sources in addition to verified online reviews from students, recently ranked SUNY New Paltz at No. 30 on its list of Best Value Colleges & Universities in the United States. 

About SUNY New Paltz 

SUNY New Paltz provides one of the nation's most open, diverse, and artistic environments in order to prepare students to excel in rapidly changing times that demand creativity and worldliness. Our tradition of intellectual discovery is enhanced by a location of stunning natural beauty, in a dynamic college town, with easy access to New York City. Our unusually wide array of professional and liberal arts majors fosters a rich academic milieu in which students, selected through a competitive admissions process, can develop to their highest potential. 

About Sextant Marketing 

Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at Sextantmktg.com.  

 


Hands typing on laptop with data security concept

Sextant Marketing Completes SOC2, Type 2 Review

Hands typing on laptop with data security concept

SOC2, Type 2 Compliance designation ensures the tech-enabled higher education company meets the highest standards for security practices that protect the privacy of client student data. 

Sextant Marketing, a leading education management service provider offering fee-for-service digital marketing, recruiting and retention services to universities and colleges, recently completed a System and Organization Controls (SOC) 2, Type 2 review that involved a third-party auditor's assessment of the company’s internal controls relevant to the AICPA, Trust Services Criteria for Security. Achieving this high level of compliance gives university clients the assurance that Sextant is committed to providing effective, strong controls for the security, availability, and processing integrity of systems used to process client data and ensure compliance related to Cybersecurity and FAFSA best-practices. 

Experts consider a SOC 2, Type 2 compliance report to be the gold standard for evaluating how well an organization complies with data security standards. As outlined by the American Institute of Certified Public Accountants (AICPA), these controls, called Trust Services Principles, include information security, availability, processing integrity, confidentiality, and privacy. 

A SOC 2, Type 2 compliance audit confirms that an organization adheres to best practices for securing sensitive internal and customer data. The audit plays a key role in organizational oversight, vendor management programs, corporate governance, and risk management processes. 

“Protecting client data is a top priority for us as we seek to be the leader in providing higher education clients with managed services related to growing student engagement and enrollments. Having successfully achieved SOC 2, Type 2 compliance demonstrates our commitment to deploying internal systems & controls that meet the highest standards for protecting the confidentiality and privacy of information processed by our systems,” said Sextant Marketing CEO Adrian Marrullier. “By applying the rigorous standards put in place by the AICPA, we are taking the lead in providing some of the highest levels of data protection in higher education marketing and enrollment.”  

 

About Sextant Marketing 

Sextant Marketing is a full-service managed-outsource provider for higher education offering tech-enabled marketing, recruitment, and retention services. Sextant’s team of full-funnel student enrollment experts offers deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program areas and student types.

 


Dalia El Sheikh, Director of Client Services for Sextant Marketing, smiles broadly at the camera

Sextant Marketing Hires Dalia El Sheikh as Director of Client Services

Dalia El Sheikh, Director of Client Services for Sextant Marketing, smiles broadly at the camera

Dalia El Sheikh brings 20-plus years of marketing experience to Sextant, where she will manage client relationships, providing customer-focused marketing and enrollment solutions

Sextant Marketing, a leading full-service digital marketing and consultancy in higher education, has hired Dalia El Sheikh as Director of Client Services. Dalia, who has more than 20 years of experience in marketing with some of the nation’s biggest brands, will bring her expertise in client services, brand management, marketing planning, and digital initiatives to Sextant.

Dalia has worked with clients in education, technology, banking, auto and home loans, the credit card industry, and more. Her past clients include Microsoft and General Motors, and her employers include Bank of Montreal, AAA (banking), and Thomson Reuters. Her extensive experience includes a successful track record working in the planning and execution of strategic marketing campaigns. 

A well-rounded marketing professional, Dalia has launched digital marketing initiatives, streamlined operations through process improvement, ensured regulatory compliance, and developed marketing plans and budgets.

“Dalia is a versatile, talented professional who can succeed in so many different business roles,” said Adrian Marrullier, founder and CEO of Sextant Marketing. “She’s the perfect choice to further our goal of continuously improving how we collaborate with clients and provide client services that lead to the best possible student and business outcomes.”

A native of Egypt, Dalia has a bachelor’s degree in accounting and commerce from Cairo University. She also has earned a Master Certificate of Internet Marketing from the University of San Francisco and an Effective Leadership Certificate from the University of Notre Dame - Mendoza College of Business. She’s also completed the Essentials of Project Management course from Villanova University.

Dalia said she is excited about joining one of the fastest-growing companies in Tampa Bay. “Sextant is doing things the right way, it’s a smart company filled with talented people. I’m happy to join them and use my experience to help them continue to grow and evolve as a leader in full-service digital marketing,” Dalia said.

At Sextant, Dalia will focus on client relationships, creating customer-focused marketing and enrollment solutions. She will lead client strategy and growth opportunities, as well as oversee budget forecasting, marketing planning, and the strategic and tactical execution of marketing activities.

In addition to her business accomplishments, Dalia is also a former professional tennis player, having represented her country in many international events. She played on the Egyptian National Team from 1994 to 2001. Dalia was ranked the No. 1 player in Egypt in 1994-1996, 1998, and 1999-2001. She met her husband when she was 12 when they played tennis for the same club (he was the top tennis player in Egypt, top 100 in the world). Dalia has two daughters who both play competitive tennis. Her tennis-loving family also has two dogs: Spikey (a shorkie mix) and Rock (a shepherd mix).

Matthew Speer, Sextant’s Chief Operating Officer, said in addition to her professional experience and talent, Dalia also brings a positive attitude that is infectious. “I’ve had the pleasure of working with Dalia and I am constantly amazed at her passion and her ability to motivate staff and management to up their game and push a business forward,” Matt said.

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.


Sextant Marketing, Marian University Expand Partnership on Marian Forward Initiative

Sextant will provide the Wisconsin university with additional marketing, branding and research services, as well as full-enrollment and advising call center support.

Enrollment Management Services

Sextant Marketing, a higher education marketing agency, is excited to announce an expanded partnership with Marian University in Wisconsin, a private Catholic university.

Called Marian Forward, the new initiative expands the services Sextant performs for Marian University and builds on the success they've achieved together over the past two years.

Marian chose Sextant's unbundled approach that facilitates success through close partnership because the team at Sextant Marketing has continually developed a deep understanding of the university’s needs, values, and student population. The new services include additional marketing, university branding, and research services, as well as full-service enrollment management and advising call center services. The teams at both Marian University and Sextant Marketing look forward to seeing the results of the expanded partnership.

“Sextant has an extensive history of increasing enrollment for the institutions it partners with and their previous work with Marian University makes them uniquely qualified for the projects we’ll be working on together,” said Dr. Michelle Majewski, Marian University president. “Sextant is a national leader in marketing undergraduate and graduate degree offerings, and with their deep understanding of secondary education, the Sextant team will be the ideal partner to help elevate and promote Marian University.”

The partnership between the higher education marketing firm and the University began in late 2019, focusing on strategies that increase college enrollment including SEO services, content creation, and media strategy and buying. The University and Sextant have achieved great success working together on a project-based model. Marian Forward now moves beyond that model, with all Sextant services now offered to Marian under one set price rather than per project.

Julie Walbrun, Director of Client Services at Sextant Marketing, said “Sextant and Marian have worked closely together on multiple projects with the university sharing important information about student data, policies and procedures, and the university’s goals and barriers to achieving them.”

Sextant and Marian focused on the redevelopment of the University’s website; a project that started in early 2021. Sextant worked with a team of experts from the University to develop the new site, which includes a robust redesign, rewritten copy, and work on the “backend” of the system. This includes improvements in lead routing technology, lead form functionality, and integration with Recruit, the Marian University student information system

“Because Sextant understands Marian at a deep level, the Marian Forward integration is an opportunity to take our partnership to new heights of engagement as we add call center services to support prospective students moving through the application and enrollment process,” said Walbrun.

“From faculty subject matter experts collaborating on blog content to the admissions team offering insights that improve advertising campaigns, this is the type of partnership where the end result is powerful because we all work together toward a common goal,” said Julie. “Sextant encourages high involvement from our clients, and those who buy into this strategy see the most success.  Marian Forward will continue to build on this success as we open a new chapter full of potential, enabling both teams to work on even bigger umbrella strategies to grow enrollments.”

About Sextant Marketing

Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at Sextantmktg.com.

About Marian University

Marian University is a regionally accredited, co-educational Catholic University that inspires personal and professional success through an engaging, values-based education. Founded in 1936 by the Congregation of Sisters of St. Agnes as a college for teachers, Marian University has grown to offer a full slate of degrees, but the focus on liberal arts excellence and a focus on students has never changed. Marian University maintains a commitment to the core values of community, learning, service, social justice and spiritual traditions. Marian University has been named a “High Lifetime Return on Investment (ROI) College” among all public and private Wisconsin colleges and universities by Affordable Colleges Online (ACO).


Sextant Marketing nominated for Tampa Bay’s Fast 50

Sextant Marketing Named One of Tampa Bay’s Fastest Growing Companies for Third Year

Sextant Marketing nominated for Tampa Bay’s Fast 50

The Tampa Bay Business Journal’s “Fast 50” recognizes the fastest-growing, privately-held companies in Tampa Bay.

Sextant Marketing has been nominated for a third year in a row to the Tampa Bay Business Journal’s “Fast 50” list. 

The list recognizes the fastest-growing, privately held companies in the Tampa Bay region. Sextant Marketing made the list in 2019 and 2020, rising from No. 36 to No. 8.  In 2021 Sextant came in at number 14. 

“We’re extremely grateful for the nomination and the recognition. Our three successive years on the list are validation that the work we do to help our clients achieve success is on target with the needs of colleges and universities today,” said Adrian Marrullier, CEO of Sextant Marketing.  

“That’s the benchmark by which we judge our efforts. Our team of exclusively higher education marketing and enrollment professionals work hard to make sure our clients see the kind of remarkable success that has contributed to our sustained growth.” 

Adrian credited Sextant Marketing’s success to their partnership approach that allows Sextant to function as a seamless extension of a university’s team, facilitating collaboration that delivers insightful, data-driven recommendations and results.   

Headquartered in Tampa, Florida, Sextant Marketing employs a team of 40 exclusively higher education marketing & enrollment professionals. As both a marketing and branding consultancy and a comprehensive full enrollment cycle management partner for residential and online programs, Sextant’s unique approach is leading-edge, collaborative, and bespoke. 

The Tampa Bay Business Journal bases the “Fast 50” rankings on a company’s percentage of annual growth over a three-year period. Companies must be privately held and locally owned with headquarters in Hernando, Hillsborough, Manatee, Pasco, Pinellas, Polk or Sarasota counties. The official Fast 50 rankings will be announced in July. 

About Sextant Marketing 

Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services.

Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at Sextantmktg.com.  


Point Park University Enrollment Marketing Partner

Point Park University Partners with Sextant Marketing to Grow Online Programs

Point Park University Enrollment Marketing Partner

Sextant will focus on online marketing and student recruitment services for online degree and certificate programs offered by the Pittsburgh-based University. 

After an extensive review process, Sextant Marketing has been chosen by Point Park University to develop comprehensive marketing and enrollment strategies to grow its online programs. Sextant, a fee-for-service higher education marketing company, delivers omnichannel marketing and end-to-end enrollment solutions exclusively to higher education clients. 

Nelson Chipman, Assistant Vice President of Point Park University Online, said the University wants to build on the success of its online programs and enhance enrollment marketing efforts.  

“We wanted to grow our online programs, originally created under an OPM model, with a partner that is aligned, innovative, and collaborative in helping us build our own capabilities and accomplish our mission,” said Chipman. “That mission is to prepare students of diverse backgrounds with the knowledge, skills, and experience needed to lead meaningful lives as informed citizens and successful professionals.”  

A cornerstone of Sextant’s partnership approach involves working as a seamless extension of a University’s team, developing the understanding and collaboration which delivers insightful, data-driven recommendations and results.  

“Our partnership with Point Park University presents an opportunity that aligns with our intention to provide unbundled services that offer the most value and transparency,” said Adrian MarrullierCEO and founder of Sextant Marketing. “We’re excited Point Park chose us as their partner, and we look forward to working with their team to achieve their goals, build their brand, and accomplish their mission.”  

Decades of experience across the full continuum of higher education marketing and enrollment have helped Sextant lead the way into the next iteration of higher ed marketing. Sextant has already built a track record for helping schools increase enrollment and revenue. With more than fifty current programs, clients in fifteen states, and a growing five-state, forty-plus employee base, the company’s growth trajectory mirrors the impact and success they’ve delivered for their clients. 

About Point Park University 

Point Park University, immersed in the heart of Downtown Pittsburgh, focuses on student success through innovative experiential learning opportunities. Point Park enrolls nearly 4,000 students in over 100 undergraduate, master’s, and doctoral programs offered through its Conservatory of Performing Arts, Rowland School of Business, and schools of Arts and Sciences, Communication, and Education. The University’s alumni and students represent all 50 states and 34 countries around the world. Visit PointPark.edu to learn more.  

About Sextant Marketing 

Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at Sextantmktg.com. 


Sextant Marketing Hires Dawn Ridge as Managing Director – Brand Strategy Practice

Dawn brings 25+ years of experience to her new position with Sextant, where she will focus on brand strategy, client relationships, and delivering data-driven results.

Sextant Marketing, a leading full-service digital marketing and consultancy in higher education, has hired Dawn Ridge as as Managing Director – Brand Strategy Practice. Dawn brings more than 25 years of experience in branding and category work with companies in a wide variety of industries, including transportation, financial services, manufacturing, distribution and utilities.

Dawn’s brand strategy and planning experience includes consumer, business to business, and higher education clients. At Sextant, one of the fastest growing companies in Tampa Bay, Dawn will focus on unifying a brand’s strategy, story, and foundation, assessing and strengthening their relevance and impact, providing the tools and training needed for brand consistency across channels and stakeholders.

Dawn’s experience includes work for Merck, John Deere, Netflix, AB InBev, Midas, Kleenex, Cottonelle, Viva, Scott, Huggies, Grainger, Flagstar Bank, Domini Investments, the U.S. Air Force Command Reserve, Leggett & Platt, Bluebird Botanicals, Sears, 3Com, US Robotics, Allied and Ryder.

“Dawn has a tremendous amount of experience and success in brand strategy and planning. We’re thrilled she’s joining our growing crew at Sextant,” said Adrian Marrullier, founder and CEO of Sextant Marketing. “She has a proven track record that fits perfectly with what we want to accomplish with our higher education clients - building, growing, and retaining relationships.”

He added that Dawn’s experience in both traditional and digital marketing channels translates into an informed and practical perspective on brand strategy, client relationships and delivering data-driven results.

Dawn made a splash in the early days of digital marketing when Midas hired her to do its first-ever auto repair website - a job she won by beating the incumbent creative agency of record. In another notable moment in a career filled with them, Dawn worked with Kimberly-Clark global marketing executives to provide digital and social media competency training.

Educated at Augustana College in Rock Island, Illinois, Dawn said her liberal arts background, passion for storytelling, and English and History curriculum have helped her see connections between ideas, concepts and categories. They have also nurtured a curious and agile mindset.

“It’s an exciting time for higher education with the emergence of online learning, and Sextant is leading the way in helping colleges and universities understand how to alter their approach to attracting and retaining students,” Dawn said. “I’m happy for the opportunity to use my experience and skills to help connect schools with students in a way that leads to success for both.”

 

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.


Sextant partners with Northern Michigan University – Higher ed marketing and enrollment.

Sextant Marketing Partners with Northern Michigan University to Provide Marketing, Enrollment Services

Sextant partners with Northern Michigan University – Higher ed marketing and enrollment.

Sextant will focus on NMU Global Campus online programs, working with the university to meet ambitious objectives for student engagement, leads, and applications.

Sextant Marketing, a leader in fee-for-service marketing and enrollment support in higher education, has been chosen by Northern Michigan University as the school’s partner for media, marketing, and enrollment efforts. Sextant will act as the school’s marketing Agency of Record, providing advisory, consulting, and management services.

Working with Northern Michigan University, Sextant will develop university marketing strategies and enrollment marketing services designed specifically for the school, including paid media and social media campaigns, SEO services and content development.

Sextant will focus on the NMU Global Campus, which offers online degree programs that Northern Michigan University holds to the same high standard as those on campus. Sextant will provide university marketing strategies, as well as creative and media management.

"The NMU Global Campus team is excited about our partnership with Sextant Marketing. With our small staff and limited resources, it is getting harder to reach our audience, and it is essential to use what resources we have wisely,” said Brad Hamel, Director of Global Campus Operations for Northern Michigan University. “Sextant Marketing will be an extension of our team, building on NMU’s mission and vision to grow our online market share in both the regional and national markets.”

Matthew Speer, Chief Operating Officer and Managing Partner at Sextant Marketing, said the Tampa-based company looks forward to working with the University and helping to shape its marketing strategy.

“Northern Michigan University is a fantastic school with unlimited potential for its Global Campus,” said Matthew. “We’re perfectly suited to help them reach their ambitious targets for student enrollment. We have a great team with the right tools to leverage all the benefits of digital marketing, including paid search, social media, SEO and more.”

Sextant will provide a variety of university marketing strategy services to Northern Michigan University, including:

  • Developing and executing marketing plans for the NMU Global Campus
  • Planning, developing, and maintaining media strategy, marketing research, and media placement services for Northern Michigan University nationally
  • Providing strategic and tactical management of Northern Michigan University's paid digital marketing activities
  • Applying geo-targeting functionality where applicable
  • Providing strategic and technical website optimization
  • Establishing and managing ongoing strategic Search Engine Optimization (SEO) campaigns
  • Providing creative and technical services

Brad Hamel said the partnership with Sextant is a perfect fit for the university. “NMU’s Global Campus offers quality online academic programming with the personal touch that distance learners expect,” he said. “We feel that the partnership with Sextant Marketing is the best way to highlight why students should choose NMU’s Global Campus."

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.

About Northern Michigan University

Northern Michigan University, located in historic Marquette, Michigan, is a dynamic, public university known for its undergraduate research opportunities, award-winning leadership programs, and cutting-edge technology initiatives. NMU’s Global Campus offers online academic programs ranging from one-year certificates to a doctorate degree.

 


Sextant Marketing Hires Dana Katz as Director of Media Strategy

Dana Katz brings years of experience in media strategy and planning to Sextant where she will guide multi-channel campaigns for the marketing agency’s higher education clients 

Sextant Marketing, a leader in full-service digital marketing and consultancy in higher education, has hired Dana Katz as Director of Media Strategy. Dana, a subject matter expert in media strategy and planning, is a seasoned professional with years of experience in multi-channel and strategic campaigns.

Sextant, one of Tampa Bay’s fastest growing businesses, hired Dana to further enhance the comprehensive marketing services the Ybor City-based company offers to colleges and universities across the country.

"Sextant is a leader in the education marketing space and I am thrilled to be joining a team of such talented individuals,” Dana said. “Gaining enrollment is as competitive as ever and I am excited to provide our Clients with media solutions to attract new students."

Dana comes to the job well-versed in all media channels: TV (spot and national), OTT, programmatic display, radio, streaming radio, print, and out of home. A graduate of the Mass Communications master’s program at the University of Florida, she has worked 18 years in marketing and advertising, including experience in the automotive, telecommunications, quick service restaurants and economic development industries.

As a Media Director with AT&T, Dana managed strategy, planning and execution of Internet, U-verse, DirecTV and Mobility products.

“We are thrilled to hire Dana in this key leadership position at Sextant, where she will guide our media operations as we continue to expand our operations in higher education,” said Adrian Marrullier, chief executive officer at Sextant Marketing. “We are in great hands. Dana not only has experience across many marketing categories and media channels, but also brings expertise in sales forecasting, developing data-driven insights and budget management.”

Dean Gething, Sextant’s Vice President of Client Services, has worked with Dana in the past. “I know Dana well. She brings integrity, determination and a high-level of knowledge and expertise to the job,” he said. “Dana is the perfect fit for this position and will be a great leader for the media operations team.”

As Director of Media Strategy, Dana will lead the strategy, planning, and execution of multi-channel campaigns for Sextant’s higher education clients. She will lead media teams, media partners, channel affiliates and collaborate with peers in communicating the strategies, implementation and effectiveness of Sextant’s media.

Dana will collaborate with Sextant leadership, providing strategic guidance to drive the company’s overall media strategy.

About Sextant Marketing

Centrally located in the heart of Tampa’s historic Latin District, Sextant Marketing is a full-service digital marketing agency and consultancy dedicated to the service of higher education. We are a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation’s leading institutions.


Sextant Marketing Founding Day: A New Year in Higher-Ed Marketing

.

 

Sextant Marketing celebrated its second annual Founding Day late this year. Initially observed in June, this time the event coincided with the company’s virtual holiday party. The change was in keeping with what was sometimes a very peculiar year.

In 2020, the close-knit team buckled down, helping their clients, partners, and each other navigate a world that had changed overnight.

A Virtual Celebration

After months of working virtually (unable to enjoy Sextant’s new, hip office space), it was a happy, smiling group that was ready to let their hair down and enjoy each other’s company.

The festivities began with the presentation of Sextant’s Living Values Awards. The award recognizes employees whose efforts over the past year exemplify the values of the company. Among those values are teamwork, growth, initiative, commitment, and stewardship.

And the Winners Are:

Erika Maldonado – Student Success Representative

Erika “is not only acutely focused on her personal growth and development,” says Jimmy Lynch, VP of Engagement Services, “but is also continuously looking for ways to improve the processes of the Warm Transfer team.”

Working closely with her team members, Erika ensures they’re comfortable in their roles and “provides superior quality work as part of the on-the-phone support team,” Jimmy says.

Anthony Asmundo - Workforce Specialist

Anthony is “truly an unsung hero,” says CEO Adrian Marrullier.

As a member of the call center team, Anthony “provides exemplary service to each advisor, each member of management, the Sextant team at large, as well as any student that we may serve,” Adrian says. “While many of us are enjoying our evenings and weekends, Anthony is supporting our students and the leadership team through all channels.”

Monica Zapata - Marketing Projects Director

If there is a sextant at Sextant Marketing, it’s Monica. “Her ability to see navigational obstacles has greatly improved our project planning and workload efficiency for the marketing operations team,” says VP of Marketing Services Jessica Banich.

Monica “has embraced every workload and efficiency challenge that we’ve thrown at her,” said Jessica. “She keeps us on-course and on-schedule with an upbeat attitude and a bright outlook.”

Jeni Mandahar - Digital Marketing Manager

Always upbeat and ready to help her colleagues, Jeni is a “rock star,” says COO Matt Speer. “I have come to count on her, and I know that any project is in good hands with Jeni. She has excelled in taking on new challenges, diving in head-first and then coming up for air to share new ideas, techniques, and strategies that can help her team and the company as a whole.”

Julie Walbrun - Director of Client Services

Dean Gething, VP of Client Services, presented Julie’s Living Values award. Dean commented on Julie's "tremendous growth in the past year." Noting Julie’s collaborative spirit and work ethic, Dean also praised her tireless effort and dedication to her clients.

Julie and her team oversaw an 11 percent year over year growth with Fresno Pacific University while expanding Sextant’s service relationship with Marian University. And those are just two of the clients under Julie’s purview. “I’m excited to see what she will accomplish in the years to come,” says Dean.

higher-ed marketing virtual celebration

The North Star Award

The North Star Award honors a Sextant crew member who not only lives the company values but stands out through extraordinary performance and dedicated service.

Brianna Tillman - Student Success Representative

As the recipient of this year’s North Star award, Brianna “embodies each of our core values. She serves as a steady guide for all the Sextant crew members,” says CEO Adrian Marrullier.

Student success is what Sextant is all about. Brianna “serves to fulfill that which is at our core mission,” says Adrian, “helping families navigate the complex path toward achieving a college education.”

A New Year in Higher-Ed Marketing

After the presentation of Sextant’s Living Values awards, it was time to reconnect! The group came together to celebrate the holidays and the end of a unique year with virtual activities and games. Everyone celebrated each other and the teamwork that makes Sextant Marketing an extraordinary place to work.

Sextant’s New Year’s greeting to its partners and team sums it up nicely:

“As we say goodbye to 2020, remember that a smooth sea never made a skilled sailor. Here's to new challenges as we keep charting our course to accomplishing even higher goals in 2021.”

At Sextant Marketing, the year wound down with a collective sigh of relief and renewed determination to meet the challenges of a new year.

About Sextant Marketing

Sextant Marketing is centrally located in the heart of Tampa’s historic Ybor City. A small group of higher education marketing experts founded the company in 2015. Their passion for the power of higher education brought them together. They each understood that old models for student recruitment and retention were unsustainable.

With years of higher-ed marketing experience, the team created a forward-focused, data-driven, full-funnel model bridging the gap between higher-ed and prospective students. More than just clients, Sextant considers everyone with whom they work their partners. Our goals are your goals: matching the right students with the right program so that each can flourish.

The proof is in the pudding. Sextant Marketing continues to thrive. In November, Sextant Marketing received the Tampa Bay Business Journal Fast 50 award for 2019. For two years in a row, Sextant was recognized, moving from 36th to 8th. Sextant is now among the top-ten fastest-growing privately held companies in Tampa Bay.