SharpSpring Silver Certified Agency Partner

Sextant Marketing Sets Out to Transform Enrollment Yield Campaigns, Announces Silver Certification Partner Status with Sharpspring.

SharpSpring Silver Certified Agency Partner

Sextant gives colleges and universities the benefits of an automated platform that improves lead generation, marketing, and student acquisition.

As a SharpSpring Silver Certified Agency Partner, Sextant Marketing offers colleges and universities an innovative, data-driven suite of tools that optimizes the process of matching the right students to the right degree programs.

The behavioral-based, automated marketing platform from SharpSpring also helps streamline a school’s operations. Tasks that once required hours to complete are handled faster through sophisticated software, freeing up university staff to take on more creative endeavors.

Working as a SharpSpring Silver Certified Agency Partner is a source of pride at Sextant Marketing. By combining Sextant’s expertise in educational marketing with SharpSpring’s innovative technology, we’ve become even better marketing partners for colleges and universities.

What Is SharpSpring?

SharpSpring’s suite of tools provides an all-in-one solution to lead generation, marketing, analysis and student acquisition. As a SharpSpring Silver Partner, Sextant provides access to marketing automation technology that streamlines the process of matching the right students to the right courses and degree programs. That means our higher education partners will benefit from the kind of marketing automation once typically available only to large corporations.

Among the long list of customizable tools, resources, and outcome analysis included in the SharpSpring-powered suite of tools is:

  •       Seamless integration with all major CRM platforms;
  •       Professional, focused, and effective landing pages;
  •       Email design and marketing automation;
  •       Focused, context-driven social media marketing campaigns;
  •       Funnel visualization tools - understand your prospective student’s journey;
  •       Enterprise-level data analytics;
  •       Integrated form-building.

Working As A SharpSpring Partner

Becoming a SharpSpring Silver Certified Agency Partner required Sextant Marketing to learn the SharpSpring system and all the ways it can best benefit our university partners. The team at Sextant Marketing then went through tests and an examination, demonstrating their ability to do in-app implementation of SharpSpring features.

For Sextant’s college and university clients, this means we can now work more efficiently and effectively to create digital marketing campaigns that improve lead generation and student acquisition. Being a SharpSpring partner fits perfectly with our mission to operate a future-focused agency that always aligns with the needs and goals of our clients. “The digital marketing landscape is constantly evolving and presenting new opportunities. Everyone at Sextant works hard to identify and implement technology that will benefit our university partners,” said Jessica Banich, Vice President of Marketing Services. “Being a SharpSpring Silver Certified Agency Partner is part of that effort. It’s an innovative system that helps us make our clients’ marketing efforts more successful, and that is always the goal with every system we implement.”

It’s important to note that as experts in automation tools, we can work with any existing systems in use by colleges and universities. Our focus is always on leveraging innovative technology to create better lead generation and student enrollment.

Education is vital to a thriving society. At the same time, educational institutions face unprecedented and rapidly evolving challenges. With Sextant as a dedicated partner, our clients break new ground to secure the future of their institutions, their students, and the future of education.


Higher Education marketing Agency

What is a Sextant and What Does it Have to Do With Your University?

Higher Education marketing Agency

The world of higher education is complex. Things are changing. Degrees have gone online. Enrollment strategies are ruled by data. Digital marketing is essential. The future of higher ed promises more change to come. And the recent COVID-19 outbreak is a reminder that storms can arise at any time. Higher education and marketing for higher education need to be able to change with the shifting landscape as much as they need to adjust course when the unexpected occurs if we want students and universities to thrive.

Sextant marketing has been here through all these transitions and more. We’ve been here from the start. With over 19 years of higher ed program management experience, we’ve seen it all, and we’ve kept our eyes trained on the goals. Connect the right student with the right program. Make a difference to each student we encounter by delivering the highest quality experience from the first impression to initial contact and through enrollment for each institution we represent.

Through future-focused, tech-forward, full-funnel service, we help you gather the data, plot your course, and reach your destination, just like the navigational tool we’re named for.

That’s where SEXTANT comes in.

What Does the Sextant Mean to Higher Education Marketing?

A sextant is a marine navigational tool used to measure the angular distance between a point on the horizon and a celestial body. It determines a navigator’s position and traditionally helped ships find their way on long voyages.

In higher education, we’re all navigators, in one way or another, charged with setting a course to a far-off destination. It’s not always a straight line to your goals. Staying on course requires adjustments – with the help of seasoned partners who can help you chart your course and navigate the uncharted world of higher ed marketing and enrollment management.

Just as future-focused ideas and technology are changing the landscape of marketing for higher education, the historical SEXTANT instrument has since been replaced by more advanced technology, but the principle remains the same. If you know where you are, where you want to go, and what True North is, you can find your way.

A Full-Funnel Higher Ed Marketing Agency Helps You Find Your True North

At Sextant Marketing, our purpose is to serve as the bridge between higher education and prospective students and to support institutions of higher learning with innovative ideas that attract and enroll the right students for their respective institutions.

For colleges and universities, it helps to know what True North is for you.

By definition, True North is the direction along Earth’s surface toward geographic north, according to the Earth’s axis. In the world of higher education, True North is your essential truth. Your institution’s internal guiding compass. Your purpose.

Through a commitment to your True North, a strategic plan, and a flexible partnership with a guide that understands you, together we can journey to fulfill a vision of the world where each prospective student selects the right institution to support their best learning experience, ultimately leading to meaningful, engaging employment.

What does your student journey look like? Let’s chart a course together