Say Goodbye to Business as Usual

Sextant works differently.

Our Approach
Customized
Future-focused
Transparent and
Supported by Results.

Our ability to align with your institution and surround your brand with customized services helps us truly become your partner, acting as an extension of your team.

This means we ask a lot of questions to be sure that we understand the entire landscape of your institution before we define and align our strategic recommendations and strategies.

Then we hold ourselves accountable.

Simply moving forward won’t get you where you want to go. But you can find your TRUE NORTH with the help of seasoned partners who know how to get results.

Customized, full-funnel marketing and enrollment solutions.

RESEARCH

STRATEGY

MARKETING

SUPPORT

Research

Our team’s deep industry knowledge and experience launching hundreds of undergraduate and graduate degree offerings across a wide spectrum of programs and colleges is invaluable in guiding our research and serves as a backdrop against which we litmus test the findings from our primary and secondary market research.

Sextant Marketing conducts internal market research to identify areas of strength, weakness, and opportunity along with an effective market assessment that is a combination of both art & science. Combining our deep understanding of the entire prospective student experience with a thoroughly researched knowledge of your university, from both a qualitative and quantitative perspective, ensures we capture the complete tapestry of information available.

  • Message Development
  • SWOT Analysis
  • Segmentation
  • Message Deployment
  • Audience Identification
  • IPEDS

Strategy

Sextant Marketing’s data driven full-funnel approach informs strategies that help us work collaboratively with your school to reach students at various stages of the journey, fully engaging and complimenting your team to ensure that we understand and build on the strategies and success that they have already created. Because we aggregate, coordinate and leverage vast amounts of data collected from various sources, including digital advertising channels (Search Engines, Social Media Platforms, Display, Telephony), Third-Party data sources (ACT, SAT) and university systems (SIS, LMS) we create a comprehensive view of the prospective student experience. The information and insight obtained during our extensive market research is used to develop and implement brand-correct campaigns and optimal, ROI focused, digital marketing strategies.


  • Data Modeling
  • Forecasting
  • Program Development
  • Market Positioning
  • ROI Calculation

See How We Increased Enrollment

view case study

Marketing

We understand that marketing efforts are ultimately about yield. Strategic placement is the key to reaching the right audience, resulting in qualified leads. As pioneers in the industry we wrote the book on the best-practices for establishing and building successful digital marketing strategies that result in large scale, highly qualified enrollments with the lowest costs per acquisition in the market.

In today’s digital world, the concept of brand development means more than simply creating a visually interesting creative ad campaign and slogan. That is an important foundational element for any brand, but success in reaching today’s potential students requires a new approach to brand development that involves a host of digital and mobile marketing strategies that require a new breed of marketing and technical skills.


  • Web Design & Development
  • Media Planning & Buying
  • Branding/Creative Asset Development
  • Form Development and Lead Acquisition
  • Tracking & Reporting
  • SEO Strategy

See How We Increased Enrollment

view case study

Enrollment Support

Sextant Marketing specializes in the recruiting and enrollment needs of the higher education market. Our highly trained team has deep expertise in generating highly qualified inquiries and enrollments with leads nurtured through various touchpoints including call strategy, email, and remarketing to move the prospective students along the conversion funnel.

Our high-touch communication model acts as an extension of your team, helping prospective students through the process of applications, financial aid and more. Leveraging your investment in both marketing and enrollment into one seamless support network allows you to build efficiencies across your institution, providing a significantly greater return on investment.


  • Full Enrollment Services
  • Lead Qualifying
  • Appointment Setting
  • Application Processing
  • Financial Aid Walk-throughs
  • Lead Nurturing

See How We Increased Enrollment

view case study

AWARENESS - Messaging in this stage should spark a recognition of the student’s needs whether they are currently aware of their own need or not.
INTEREST - Garner interest with student outcome focused messaging. Answer the question: What’s in it for me?
CONTACT - Develop a one-on-one connection with the student. Use this relationship to learn key details about their career goals and purchase barriers.
APPLICATION - Gathers a complete file on the student and information about their ability to pay, ability to complete and current skill level.
DEPOSIT/ENROLLMENT - Ensure that the impression leading up to class start is positive, impactful, and adequately prepares the student for class.

What does your student journey look like?

Because we focus on enrollment and graduates first, we start every client engagement from the bottom up. Our philosophy for projecting enrollments starts with the idea that any successful relationship begins with having a clear view of the objective. This is what we describe as the Flipped Funnel Approach.

This simply means we begin at the end, by setting the enrollment target. From there we work up the enrollment funnel, examining each granular phase of the process and setting specific performance targets for each.

Let’s Get You There

What does your student journey look like?

Because we focus on enrollment and graduates first, we start every client engagement from the bottom up. Our philosophy for projecting enrollments starts with the idea that any successful relationship begins with having a clear view of the objective. This is what we describe as the Flipped Funnel Approach.

This simply means we begin at the end, by setting the enrollment target. From there we work up the enrollment funnel, examining each granular phase of the process and setting specific performance targets for each.

Let’s Get You There
AWARENESS - Messaging in this stage should spark a recognition of the student’s needs whether they are currently aware of their own need or not.
INTEREST - Garner interest with student outcome focused messaging. Answer the question: What’s in it for me?
CONTACT - Develop a one-on-one connection with the student. Use this relationship to learn key details about their career goals and purchase barriers.
APPLICATION - Gathers a complete file on the student and information about their ability to pay, ability to complete and current skill level.
DEPOSIT/ENROLLMENT - Ensure that the impression leading up to class start is positive, impactful, and adequately prepares the student for class.

What does your student journey look like?

Because we focus on enrollment and graduates first, we start every client engagement from the bottom up. Our philosophy for projecting enrollments starts with the idea that any successful relationship begins with having a clear view of the objective. This is what we describe as the Flipped Funnel Approach.

This simply means we begin at the end, by setting the enrollment target. From there we work up the enrollment funnel, examining each granular phase of the process and setting specific performance targets for each.

Let’s Get You There

Now let's get you there