Sextant Marketing Announces New Partnership with SUNY New Paltz

Suny New Paltz Campus Atrium

Sextant will provide SEO strategic services and overall website optimization to increase visibility of the SUNY New Paltz website.

Sextant Marketing, a higher education marketing agency, is excited to announce a new partnership with the State University of New York (SUNY) at New Paltz. The partnership is focused on optimization of the university’s website using Sextant’s industry-leading SEO strategy services that raise visibility and increase organic web traffic. 

Jessica Binns-Dickinson, Assistant Vice President for Enrollment Management at SUNY New Paltz, said the partnership will help elevate and promote our undergraduate and graduate degree offerings.    

“Sextant has a strong track record for supporting universities in expanding their reach online and meeting strategic enrollment goals. We have the academic offerings, impassioned faculty, and a diverse and creative campus community that provides students with life-changing experiences and learning opportunities” said Binns-Dickinson.  

Located on a 257-acre campus, 90 minutes north of NYC in the beautiful Hudson River Valley, SUNY New Paltz is the only residential public university in the mid-Hudson region. The four-year university traces its origins to the establishment of an academy in New Paltz in 1828. The university offers undergraduate and graduate programs in business, education, fine and performing arts, liberal arts and sciences, and science and engineering. 

SUNY New Paltz is part of the largest, most comprehensive university system in the United States. The SUNY system includes 64 academic institutions, including research universities, academic medical centers, liberal arts colleges, community colleges, and colleges of technology. 

Adrian Marrullier, CEO and founder of Sextant Marketing said the new partnership furthers Sextant’s ongoing mission to provide strategic services and higher education consultancy to high-quality academic institutions. 

“It’s a pleasure to announce this partnership. SUNY New Paltz is known for its competitiveness, innovative academics and offering a high ROI for students,” said Marrullier. “Their approach to higher education and engaging students aligns with what we offer: insightful, data-driven recommendations and results. We look forward to supporting the great people at SUNY New Paltz in achieving their goals.” 

SUNY New Paltz consistently ranks in top public colleges lists from sources such as U.S. News & World Report and the Wall Street Journal/Times Higher Education College Rankings. College Consensus, which ranks schools based on rankings list from reputable sources in addition to verified online reviews from students, recently ranked SUNY New Paltz at No. 30 on its list of Best Value Colleges & Universities in the United States. 

About SUNY New Paltz 

SUNY New Paltz provides one of the nation’s most open, diverse, and artistic environments in order to prepare students to excel in rapidly changing times that demand creativity and worldliness. Our tradition of intellectual discovery is enhanced by a location of stunning natural beauty, in a dynamic college town, with easy access to New York City. Our unusually wide array of professional and liberal arts majors fosters a rich academic milieu in which students, selected through a competitive admissions process, can develop to their highest potential. 

About Sextant Marketing 

Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at