SEO Marketing Manager

Sextant Marketing is riding a wave of success, creativity, ingenuity, and growth, and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we would like to discuss charting a course together as you fill the significant role of SEO Marketing Manager.

Position Summary:

This position blends the digital marketing generalist with a focus on Search Engine Optimization (SEO) efforts in support of our Higher Education clients. The SEO Marketing Manager will first be the functional lead for SEO strategies, management, and insights and then secondarily focus on other aspects of digital marketing, providing customer-focused solutions while supporting the team in the tactical execution of marketing activities. This position will require the ability to collect, interpret, and communicate marketing data to ultimately deploy solutions meeting the Client’s need based on data-driven decision-making. The ideal candidate can thrive in a fast-paced, return goal-focused environment.

Principal Duties and Responsibilities

The SEO Marketing Manager will support the entire cycle of client marketing campaigns, with a deep emphasis on SEO aspects of the campaigns. Thus, the candidate will be exposed to the entire spectrum of the digital marketing funnel and aid in or become responsible for completing timely projects for key clients. Examples of these responsibilities would include:

• Collaborate with others within the marketing department to develop and manage SEO strategy.
• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI from SEO and digital marketing campaigns.
• Work with editorial and marketing team members to drive SEO in content creation and content marketing.
• Write compelling and high-quality website content and page descriptions to improve website search results.
• Closely collaborate with the web development team(s) to ensure SEO best practices are properly followed throughout website content.
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the multiple websites and marketing materials.
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Monitor search algorithms set by search engines and integrated marketing trends to keep up with changes in the SEO landscape.
• Direct off-page optimization projects (e.g. link-building)
• Supports the execution and measurement of digital marketing campaigns across various advertising platforms such as Google Ads, Moz, Facebook/Instagram Ads, LinkedIn Ads, etc.
• Responsible for developing and deploying multi-channel audience marketing campaigns to increase awareness, engagement, and growth of university clients.
• Assist the Marketing Director, VP of Marketing, and client service team with marketing needs associated with stakeholder goals.
• Write briefs and communicate closely with their manager, marketing leaders, and teams to plan and implement the best solutions.
• Develop needs-based, differentiated messaging and content focusing on cohesive solution narratives for our target segments and channels.
• Provide weekly status reports to the designated team members, leaders, and stakeholders while meeting with stakeholders for project and campaign alignment and approval while reporting progress.
• Respond to client’s needs and requests as they arise.
• Ability to shift focus to serve a variety of organizational and marketing initiatives and provide marketing solutions to various challenges.
• Research stakeholders’ services, plans, competitors, and target markets.
• Deliver completed projects on time and within budget.
• Participate in pitches for new projects.
• Understand consumer personas and how to adjust content to fit changing needs.
• Work independently and communicate to leadership and other team members key project details.
• Implement and measure digital marketing campaigns, as well as assist in various marketing-related tasks from creative to execution and reporting.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Candidate must show the desire to learn, take on multiple tasks, and grow within the role that allows for learning and experience in a range of marketing disciplines.
• Other activities as described by the management.

Knowledge, Skills and Abilities Required

• Proven experience as a SEO Manager, SEO Specialist, Marketing Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of basic HTML/CSS
• Experience with SEO reporting tools, such as MOZ, SEMRush, Linkgraph, Search Consoles, and similar.
• Have a powerful desire to master the marketing tools and strategies needed to take integrated digital marketing campaigns from concept to execution.
• This position will work with the marketing team, account management, supporting teams (such as programmers), and vendors to assist in launching campaigns – on time and within budget.
• Knowledge and exposure in the following disciplines are needed: email marketing (large scale) and Internet marketing, social media marketing, SEO, web development, creative design, vendor management, and campaign analysis.
• Excellent communication skills; comfort with being on the phone, video conferencing, and communicating through emails.
• Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Photoshop, Illustrator, or Paint.net.
• Positive attitude with an optimistic and energetic disposition.
• Ability to complete assigned tasks within deadlines and learn advanced strategies.
• Desire to learn and excel with a growing company.

Education & Experience Requirements

• Bachelor’s Degree required.
• Applicable experience and certifications may negate degree requirements.
• 3-5 years of work experience
• Understanding of internet marketing principles & Search Engine Optimization.
• Basic social media experience, personal or professional, focused on LinkedIn, Twitter, Facebook, Snap Chat, and Pinterest – additional platforms a plus.
• Experience with Social Media Management software, such as Hootsuite, Buffer, or Hubspot, is a plus.
• Experience with Content Management Systems such as WordPress, Drupal, Hubspot, Sitecore, Umbraco, and similar is a plus.
• Experience with the Higher Education marketing industry is a plus.

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the nation’s most prestigious traditional ground-based state and private, non-profit universities to establish themselves as leading online brands. As part of the Sextant Marketing Team, you will benefit from this culture based on experience, creativity, innovation, and growth. We also love:

• Excellent benefits package including health, vision, dental, and life.
• Generous Vacation and Holiday pay.
• Competitive Salary.
• Flexible work-life balance.
• Desirable urban location with vibrant culture and restaurants steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job. Instead, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

 

 

 

Client Services Manager

Sextant Marketing, a leader in the emerging OPX category, is riding a wave of success, creativity, ingenuity, and growth. In addition to a complete, end-to-end solution for higher education online/ management, we provide full-service marketing services exclusively to higher education clients through an agency-like model. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands.

We are looking for a new team member to join our Client Services group. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the role of Client Services Manager

Position Summary:

The Client s Manager is an integral role within Sextant Marketing.  This person is responsible for the overall engagement, satisfaction, and development of the higher education client. The Client Services Manager is accountable for the operational strategy of their clients, accountable for meeting established goals, and being a conduit to the rest of the team.

Principal Duties and Responsibilities

Reporting to the Sr. Client Services Director, the manager position will be responsible for:

• Acting as liaison between internal/external clients, partner agencies, execution team, and management to ensure flawless communications and program execution.
• Working directly with the client to set periodic marketing, inquiry, and enrollment targets, budget and lead goals, and develop strategies to achieve these goals.
• Owning and communicating client background and objectives to internal Sextant Marketing teams and both lead and contribute to the development and execution of multi-channel marketing campaigns.
• Presenting and interpreting analytics, media, and CRM reporting to optimize campaigns to maximize quality lead delivery and exceed cost per enrollment targets.
• Helping drive critical business decisions by analyzing metrics and aligning data with client and company goals and communicating these results – providing suggestions based on the findings/assumptions.
• Identifying target audiences, developing messaging and creative strategies, and media/marketing segmentation to reach and convert individuals into student enrollments.
• Conducting regular status meetings, documentation such as agendas, status reports, meeting notes, and strategy briefs to ensure client satisfaction and progress toward achieving designated objectives.
• Ensuring compliance with client’s institutional brand standards.
• Working with Sextant Marketing leadership to develop and promote expanded service lines.
• Managing development and execution of annual plans in conjunction with other Sextant Marketing Subject Matter Experts (SMEs).
• Collaborating with others to assess, develop, and communicate KPI performance to internal and external stakeholders, supporting improvement plans as necessary.
• Implementing consistent performance reporting internally and externally.
• Serving as SME for Client, industry, program market, operations, brand strategy, and curriculum.
• Other duties, as assigned.

Knowledge, Skills and Abilities Required

• Demonstrated track record of successful organic growth and strong business performance.
• Strong entrepreneurial and resourceful mindset, capable of both seeing the bigger picture and managing the details required to deliver assigned work on time and within client and Sextant’s
• A “player/coach” mentality, adept at both leading others and contributing to the work and the team.
• Familiarity with sales funnels and performance analysis (forecasting and optimization).
• Some experience in planning, executing, measuring and optimizing integrated marketing and lead generation campaigns, and a history of achieving lead goals through the identification of unique audiences and targeted campaigns within strict budget management parameters.
• Excellent verbal and written communication skills. This includes strength in business/corporate writing and conveyance of desired outcomes.
• Executive presence / presentation development and delivery skills to executives and leadership both inward and client facing.
• Proficiency in the following software packages and tools:
  • Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook, Planner)
• Demonstrated ability to manage time and prioritize projects to meet deadlines.
• Working knowledge of core paid media applications such as but not limited to, AdWords, Bing, Facebook/Meta platforms and LinkedIn and concepts of programmatic

Education & Experience Requirements

• Minimum of 3-5 years of client relationship management experience, preferably with executive-level client contacts (bonus points for higher education category experience).
• Previous experience contributing to the business development process (including RFP’s) desirable
• Must have strong analytical skills, interpersonal skills and be fiscally responsible.
• Detail oriented and excellent organizational skills a must.
• Referenceable experience working directly with Presidents, Provosts, Deans, Vice Presidents, and other applicable leadership in higher education facing industries preferred.
• Bachelor’s Degree in related subject required, or equivalent.

 

 

 

 

 

 

Media Specialist

Sextant Marketing is riding a wave of success, creativity, ingenuity, and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Media Specialist.

Position Summary:

The Media Specialist is an integral role within Sextant Marketing, providing customer-focused marketing solutions while supporting the team in strategic and tactical execution of media campaigns. This is a position where hands-on digital media operations allow for project delivery to the higher education & corporate-focused clients within Sextant Marketing’s portfolio.  The Media Specialist participates in the planning, development, and implementation of digital media programs or projects which may include paid search, paid social media and programmatic media campaigns in support of clients’ marketing goals and objectives. This position provides an opportunity to engage across the organization providing data-driven actionable insights and reporting.  The Media Specialist will collaborate with peers, clients, and partners in communicating the effectiveness of our marketing and student recruitment efforts.  The optimal candidate will have experience in digital lead generation and customer acquisition as well as experience in data management and performance reporting.

Principal Duties and Responsibilities

The Media Specialist reports to the Media Director and will be responsible for providing hands-on management and strategic guidance in bolstering Sextant’s media practice.   This person will be responsible for periodic media planning, daily cross-channel performance analysis, budget and campaign optimization, strict budget management, reporting, and driving growth in our media channels on behalf of our clients.  Examples of these responsibilities would include:

• Set-up, manage and optimize digital media campaigns including Social Media, Paid Search, Display, Native and Video
• Ensure all campaigns achieve lead goals while maintaining strict adherence to budget
• Discover expansion and growth opportunities through continuous research and analysis of keywords, audiences, channels, technology and ad formats
• Compile data and produce periodic client-ready media reports providing deep analysis and actionable insights
• Maintain detailed creative specification documentation and ensure requirements are clearly communicated and understood by cross-functional teams (Account Managers, Marketing Managers, Project Management and Creative)
• Manage and maintain weekly media budget tracking report
• Analyze campaign data, identify trends and act on opportunities to increase performance while ensuring a positive return on ad spend and other key performance indicators
• Collaborate with other internal teams (e.g., Account Manager and Marketing Managers) to develop and monitor strategic marketing initiatives
• Assist with the creation of monthly invoice packets to ensure a constant flow of invoice delivery to the clients and media vendors.
• Collaborate with external agencies and vendors to execute media campaigns.
• Collaboration with the Account Management and Marketing Operations teams in the development and implementation of media plans across our client portfolio.
• Keeping abreast of and implementing the latest technology and industry trends.

 

Knowledge, Skills and Abilities Required

• Experience with external media tools and ability to acquire, analyze and develop strategies based on competitive markets and media spend
• Strong knowledge of web analytics tools/software, such as but not limited to Google Analytics, Google Tag Manager, Google Search Console, etc.
• Understanding and experience with SEO/SEM campaign management and associated software such as MOZ, SEMRush, and other similar tools/software.
• The ability to analyze, report, and communicate media performance to internal teams and expertly present to external clients.
• Understanding of and working knowledge of web Content Management Systems (CMS) such as WordPress and Drupal.
• Excellent analytical skills and a knack for data analysis
• Excellent communication skills; comfort with being on the phone and communicating through emails, instant message and video conference with clients, partners, and internal team members
• Expert at organizational management and applying good judgment on business endeavors.
• Positive attitude with an optimistic and energetic disposition.
• Ability to complete assigned tasks within deadlines and learn advanced strategies.
• Desire to learn and excel with a growing company.

 

Education & Experience Requirements

• Bachelor’s Degree required.
• Google Ads, Google Analytics and other industry certifications are a plus
• Minimum of 1-year experience within a media planning or buying function within a company/agency or account services experience within an advertising agency is preferred.
• Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Tag Manager, or other similar platforms
• Experience in Excel, including the ability to use formulas and pivot tables
• Experience with a high-volume, multi-client agency with client-facing responsibilities is a plus.
• Prior experience in higher education (or similar high-value considered purchase industry) is preferred, but not required.

 

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team, you’ll benefit from this culture based on experience, creativity, innovation, and growth. We also love:

• Excellent benefits package including health, vision, dental, and life.
• Generous Vacation and Holiday pay.
• Competitive Salary.
• Flexible work-life balance.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Media Strategist/Buyer

The Digital Media Strategist/Buyer position is ideal for someone looking for a career growth opportunity.   As a vital member of our Media Team, you’ll blend strategy, planning, and hands-on implementation to improve performance and grow our practice.  If you are passionate about digital media, analytics, and love the challenge of performance optimization this role is a perfect fit.

Position Summary:

The Digital Media Strategist/Buyer is an integral role within Sextant Marketing, providing a blend of strategic omni-channel media planning and hands-on campaign execution.  The Digital Media Strategist/Buyer participates in the planning, implementation, and performance analysis of digital media programs across an array of digital media channels including programmatic, display, CTV, digital OOH paid search and paid social.  This position provides an opportunity to engage across the organization providing data-driven actionable insights and reporting.  The Digital Media Strategist/Buyer will collaborate with peers, clients, and partners in communicating the effectiveness of our media and marketing campaigns. The optimal candidate will have experience in digital lead generation and customer acquisition as well as experience in data management and performance reporting.

Principal Duties and Responsibilities

The Digital Media Strategist/Buyer reports to the Media Director and will be responsible for providing strategic omni-channel media planning and hands campaign implementation in bolstering Sextant’s media practice.   This person will be responsible for periodic media planning, daily cross-channel performance analysis, budget and campaign optimization, strict budget management, reporting, and driving growth in our media channels on behalf of our clients.  Examples of these responsibilities would include:

• Planning media and channel tactics to quantify and reach desired target audience for specified partner brands and degree programs
• Identify, negotiate and manage external media suppliers
• Forecast required budgets and performance metrics to achieve the desired KPI’s
• Research, develop and communicate documented, client ready media strategies
• Set-up, manage and optimize digital media campaigns across multiple platforms
• Ensure all campaigns achieve lead goals and media KPI’s while maintaining strict adherence to budget
• Discover expansion and growth opportunities through continuous research and analysis of keywords, audiences, channels, technology and ad formats
• Compile data and produce periodic client-ready media reports providing deep analysis and actionable insights
• Maintain detailed creative specification documentation and ensure requirements are clearly communicated and understood by cross-functional teams (Account Managers, Marketing Managers, Project Management and Creative)
• Manage and maintain weekly media budget tracking report and monthly insertion order process
• Analyze campaign data, identify trends and act on opportunities to increase performance while ensuring a positive return on ad spend and other key performance indicators
• Collaborate with other internal teams (e.g., Account Manager and Marketing Managers) to develop and monitor strategic marketing initiatives
• Assist with the creation of monthly invoice packets to ensure a constant flow of invoice delivery to the clients and media vendors.
• Collaborate with external agencies and vendors to execute media campaigns.
• Keeping abreast of and implementing the latest technology and industry trends.

 

 

Knowledge, Skills and Abilities Required

• 2-3 years of hands-on experience working in programmatic ad platforms (TradeDesk or similar)
• Intermediate knowledge of Google Ads, Facebook Ads, LinkedIn Ads and similar platforms
• Strong knowledge of web analytics tools/software, such as but not limited to Google Analytics, Google Tag Manager, Google Search Console, etc.
• The ability to analyze, report, and communicate media performance to internal teams and expertly present to external clients.
• Excellent analytical skills and a knack for data analysis
• Excellent communication skills; comfort with being on web conferences and communicating through emails, instant message with clients, partners, and internal team members
• Expert at organizational management and applying good judgment on business endeavors.
• Positive attitude with an optimistic and energetic disposition.
• Ability to complete assigned tasks within deadlines and learn advanced strategies.
• Desire to learn and excel with a growing company.

 

Education & Experience Requirements

• Bachelor’s Degree required.
• Minimum of 2-year experience within a media planning or buying function within a company/agency or account services experience within an advertising agency is preferred.
• Google Ads, Google Analytics and other industry certifications are a plus
• Experience working in digital ad platforms such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Tag Manager, or other similar platforms
• Experience in Excel, including the ability to use formulas and pivot tables
• Experience with a high-volume, multi-client agency with client-facing responsibilities is a plus.
• Prior experience in higher education (or similar high-value considered purchase industry) is a plus, but not required.

 

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team, you’ll benefit from this culture based on experience, creativity, innovation, and growth. We also love:

• Excellent benefits package including health, vision, dental, and life.
• Generous Vacation and Holiday pay.
• Competitive Salary.
• Flexible work-life balance.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Call Center Team Manager

Sextant Marketing is riding a wave of success, creativity, ingenuity and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Call Center Team Manager.

Position Summary:

The Call Center Team Manager is an integral, front line, role within Sextant Marketing, providing leadership to team members who are supporting various stages of the enrollment funnel with our university partners.  This position provides hands-on opportunities to evaluate and guide team members through their day-to-day tasks.  The Team Manager will serve as the team’s primary contact and guide in the establishment of daily assignments, goal, and objectives.  The Team Manager will be responsible for ensuring a seamless and top-tier experience is delivered with each interaction on behalf of our partners.  In addition, they will be responsible for ensuring the team meets all benchmarks associated with the assigned university.  The position will require flexibility related to scheduling as day, evening and weekend coverage may be required.  The optimal candidate will have prior traditional and/or online enrollment management experience, strong project management skills and a desire to deliver exceptional customer service.  This role will work closely with our internal enrollment management team as well as our partners.

Principal Duties and Responsibilities

The Team Manager will be responsible for the successful performance of assigned team members.  The Manager will be responsible for scheduling, time management, productivity, performance, and compliance to ensure the goals and objectives of partner universities are met or exceeded.  As a team manager, you are expected to employ an entrepreneurial mentality to actively engage with our partners, and all internal and external stakeholders to ensure program success and the delivery of a student centric experience on behalf of our partners.  Thus, the candidate will support all aspects related to the leadership and management of the assigned team(s).  Examples of these responsibilities would include:

• Work directly with the client to set periodic enrollment targets, lead qualification and conversion goals, and develop strategies for achieving these goals.
• Clearly communicate client objective/performance goals to internal Sextant Marketing teams/ Enrollment Advisors.
• Interpret analytics reporting to optimize campaigns, agent performance and productivity.
• Conduct regular status meetings to ensure client satisfaction and progress toward achieving designated objectives.
• Ensure compliance with client’s institutional policies and procedures.
• Manage Enrollment Advisors engagement with prospects and applicants throughout the qualification and or recruitment process.
• Establish Enrollment Advisor goals and performance objectives in support of client objectives.
• Monitor Enrollment Advisors engagements with prospects and create coaching, counseling as well as training programs to support performance goals and agent success.
• Day to day management of assigned enrollment pipeline (book of business) to ensure that appropriate engagement and follow up strategies are deployed
• The Team Manager reports directly into the Vice President of Engagement Services.

Knowledge, Skills and Abilities Required

• Excellent communication skills; comfort with being on the phone and communicating through emails and text messaging.
• Must be proficient in Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook).
• Understanding of and working knowledge of CRM’s (preferably Sales Force).
• A positive attitude coupled with an innate desire for personal and professional success.
• Expert at organizational management and applying good judgment on business endeavors.
• Must possess a team mentality where you are comfortable being a part of a growing team.
• Ability to complete assigned tasks within deadlines while maintaining proper documentation related to your assigned pipeline (book of business) and associated prospect/student records.
• Desire to learn and excel with a growing company.

Education & Experience Requirements

• Bachelor’s Degree or commensurate level of experience.
  • Graduate experience is an added benefit.
• Solid understanding of enrollment management and lead qualification process.
• Demonstrated success in the area of higher education (admissions, recruitment, financial aid and/or sales)
• Prior inbound and outbound contact center experience is required.

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team, you’ll benefit from this culture based in experience, creativity, innovation, and growth. We also love:

• Excellent benefits package including health, vision, dental and life.
• Generous Vacation and Holiday pay.
• Competitive Salary.
• Flexible work-life balance.
• Desirable urban location with vibrant culture and restaurants just steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Enrollment Management Advisor

Sextant Marketing is riding a wave of success, creativity, ingenuity and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we would like to talk about charting a course together as you fill the significant role of Enrollment Management Advisor.

Position Summary:

The Enrollment Management Advisor is an integral role within Sextant Marketing, providing customer-focused engagement supporting the enrollment funnel with our university partners.  This position provides hands-on opportunities to evaluate and guide students through the evaluation, application, and enrollment process.  The Advisor will serve as the prospective student’s first personal interaction with the university and the online program. The Enrollment Management Advisor will be responsible for ensuring a seamless and top-tier experience is delivered with each interaction.  In addition, they will be responsible for meeting all enrollment benchmarks associated with the assigned university.  The position will require flexibility related to scheduling as day, evening and weekend coverage may be required during the enrollment cycle.  The optimal candidate will have prior ground and/or online enrollment management experience, strong project management skills and a desire to deliver exceptional customer service.  This role will work closely with our internal enrollment management team as well as our partners.

Principal Duties and Responsibilities

The Enrollment Management Advisor will be responsible for engaging with prospects and applicants through the entire recruitment cycle.  The Advisor will work with a pipeline (database) of prospective students and applicants from initial inquiry through handoff to the Student Success coach at the beginning of the academic term.  As an Advisor, you are expected to employ an entrepreneurial mentality to actively engage with our partners and all internal and external stakeholders to ensure the program’s success while delivering a student centric experience.  Thus, the candidate will support all aspects of the new student enrollment funnel/cycle.   Examples of these responsibilities would include:

• Qualify and evaluate new prospect inquiries to ensure the candidate meets the defined qualifications for the indicated program of interest. This will be accomplished through a discovery conversation with the individual.
• Guide and assist the prospect through the completion of the application and the collection of all associated documents needed to complete the student file for review (transcripts, resume, letters of recommendation, etc.). The goal is to guide the student through this process, so they are ready for acceptance review and then to move them to the next phase of the enrollment funnel as an accepted student.
• Day to day management of your assigned enrollment pipeline (book of business) to ensure that appropriate engagement and follow up strategies are deployed for those assigned to you.
• Maintain subject matter expertise related to the degree program(s) and the university partner that you are supporting. This will include such items as admissions requirements, curriculum, program structure, noted facts related to the university and the faculty associated with the degree in question, program value, industry trends related to the program, etc.
• Attending and leading virtual and in-person events as scheduled by the partners (these may occur outside of the normal schedule).
• Collaborates with internal/external team members to ensure deliverables and timelines are met.
• Able to identify areas of opportunity for process improvement and the ability to effectively communicate these.
• Communicates directly with prospective students and related partners in a professional and courteous manner.
• Candidate must show desire to lead, effectively manage multiple tasks and grow within the role.
• Other activities as described by management.

Knowledge, Skills and Abilities Required

• Excellent communication skills; comfort with being on the phone and communicating through emails and text messaging.
• Must be proficient in Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook).
• Understanding of and working knowledge of CRM’s (preferably Sales Force).
• A positive attitude coupled with an innate desire for personal and professional success.
• Expert at organizational management and applying good judgment on business endeavors.
• Must possess a team mentality where you are comfortable being a part of a growing team.
• Ability to complete assigned tasks within deadlines while maintaining proper documentation related to your assigned pipeline (book of business) and associated prospect/student records.
• Desire to learn and excel with a growing company.

Education & Experience Requirements

• Solid understanding of enrollment management process.
• Demonstrated success in higher education (admissions, recruitment, financial aid and/or sales)
  • A minimum of 1-year industry related experience is desired.
• Prior contact center experience is preferred.

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team, you will benefit from this culture based in experience, creativity, innovation, and growth. We also love:

• Excellent benefits package including health, vision, dental and life.
• Generous Vacation and Holiday pay.
• Flexible work-life balance.
• Desirable urban location with vibrant culture and restaurants just steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.