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Account Manager

Account Manager

Sextant Marketing, a leader in higher education marketing and student recruitment, is riding a wave of success, creativity, ingenuity and growth. In addition to a complete, end-to-end solution for higher education online program management, we provide full-service marketing services exclusively to higher education clients through an agency-like model. We develop and execute marketing and enrollment strategies which allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands.

We are looking for a new team member to join our Client Services group. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Account Manager, Client Services.

Position Summary:

The Account Manager is an integral role within Sextant Marketing, providing customer-focused marketing and enrollment solutions, while supporting the team in strategic and tactical execution of marketing activities. This position is responsible for managing the overall relationship with several higher education clients within Sextant Marketing’s portfolio. The Account Manager leads client strategy and growth opportunities, oversees budget forecasting and marketing planning, is a skilled marketing practitioner that understands the enrollment funnel, and both manages and actively participates in the day-to-day activities for their assigned clients.  The optimal candidate will have experience in higher education client relationship management, digital lead generation, contract management, team development, and familiarity with multi-channel digital media planning and execution (SEM, paid social, display, etc.) whether in a professional services or education environment.

Principal Duties and Responsibilities: 

Reporting to the Sr. Director of Client Services the Account Manager will be responsible for providing strategic guidance and working with Sextant Marketing’s leadership to drive our overall client strategy.  In addition to delivering organic growth from existing clients, the desired candidate brings a strong business development mentality to complement their ability to nurture existing business. This person will be responsible for ensuring our clients achieve their lead generation, enrollment and revenue goals via the execution of data-driven approaches, strategic marketing planning, building collaborative internal and external relationships, and ensuring the timely and effective execution and optimization of digital lead generation campaigns.

Examples of these responsibilities would include:

  • Working directly with the client to set strategic objectives, enrollment targets, budget and lead goals, and initiate the development strategies to achieving these goals.
  • Expertly owning and communicating client background, objectives and financial implications to internal Sextant Marketing teams and both lead and contribute to the development and execution of multi-channel marketing campaigns.
  • Acting as internal client advocate, and clearly communicating and managing client goals, feedback, and projects between internal team members and the client.
  • Driving Sextant growth by identifying client needs and recommending additional services and solutions that increase client satisfaction and increase retention.
  • Creating and interpreting analytics, competitive analysis, media performance and CRM reporting to optimize campaigns to maximize quality lead delivery and exceed cost per enrollment targets.
  • Identifying target audiences, and support developing messaging and creative strategies and media segmentation to reach and convert individuals into student enrollments.
  • Preparing status reports and conducting regular status meetings to ensure client satisfaction and progress toward achieving designated objectives.
  • Ensuring compliance with client’s institutional brand standards.
  • Working with Sextant Marketing leadership to develop and promote expanded service lines.
  • Support new business growth by participating in business development activities such as proposals, presentations and pitches.
  • Integrating personalization techniques into marketing strategies to enhance student engagement and journey mapping.
  • Mapping and analyzing the student journey to optimize touchpoints and enhance the overall student experience, ensuring personalized communication and marketing efforts.

Knowledge, Skills and Abilities Required:

  • Proven leadership and client relationship skills, as demonstrated by a track record of successful organic growth and strong business performance
  • A strongly entrepreneurial and resourceful mindset, capable of both seeing the bigger picture and managing the details required to deliver assigned work on time and within client and manager’s expectations
  • A “player/coach” mentality, adept at both leading others and contributing to the work and the team
  • Familiarity with sales funnels and performance analysis (forecasting and optimization)
  • Proven experience in planning, executing, measuring and optimizing integrated marketing and lead generation campaigns, and a history of achieving lead goals through the identification of unique audiences and targeted campaigns within strict budget management parameters.
  • Excellent verbal and written communication skills. This includes strength in business/corporate writing and conveyance of desired outcomes.
  • Strong presentation development and delivery skills to executives and leadership both inward and client facing.
  • Proficiency in the following software packages and tools:
    • Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook, Planner)
  • Working knowledge of the marketing applications of Google Ads, Bing, Facebook platforms and LinkedIn.

Education & Experience Requirements

  • At least 2 years of client relationship management experience, experience in higher education or agency setting preferred
  • Previous experience contributing to the business development process (including RFP’s) desirable
  • Bachelor’s Degree required.

Sextant Team Member Benefits 

As part of the Sextant Marketing Team you’ll benefit from a culture based in experience, creativity, innovation, and growth. Our benefits reflect these cultural qualities, offering:

  • Excellent benefits package including health, vision, dental and life.
  • Generous Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.

Note: The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?


Join our crew

Media Specialist

Media Specialist

Sextant Marketing is riding a wave of success, creativity, ingenuity, and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Media Specialist.

Position Summary: 

The Media Specialist is an integral role within Sextant Marketing, providing strategic and tactical execution of media campaigns with a focus on lead generation and customer acquisition. The Media Specialist participates in the planning, development, implementation and reporting of digital media programs or projects which may include paid search, paid social media and programmatic media campaigns in support of clients’ marketing goals and objectives. This position provides an opportunity to engage across the organization providing data-driven actionable insights and recommendations. The Media Specialist will collaborate with peers, clients, and partners in communicating the effectiveness of our marketing and student recruitment efforts. The optimal candidate will have Google Ads and Social Media advertising experience. Programmatic advertising experience is a plus.

Principal Duties and Responsibilities  

The Media Specialist reports to the VP of Media and will be responsible for providing hands-on management and strategic guidance. This person will be responsible for periodic media planning, daily cross-channel performance analysis, budget and campaign optimization, strict budget management, reporting, and driving growth in our media channels on behalf of our clients. Examples of these responsibilities would include:

  • Set up, manage and optimize digital media campaigns including Social Media, Paid Search, Display, Native and Video
  • Ensure all campaigns achieve lead goals while maintaining strict adherence to budget
  • Discover expansion and growth opportunities through continuous research and analysis of keywords, audiences, channels, technology and ad formats
  • Compile data and produce periodic client-ready media reports providing deep analysis and actionable insights
  • Manage and maintain weekly media budget tracking report
  • Analyze campaign data, identify trends and act on opportunities to increase performance while ensuring a positive return on ad spend and other key performance indicators
  • Collaborate with other internal teams (e.g., Account Managers and Marketing Managers) to develop and monitor strategic marketing initiatives
  • Assist with the creation of monthly insertion orders.
  • Collaboration with the Account Management and Marketing Operations teams in the development and implementation of media plans and creative across our client portfolio.
  • Keeping abreast of and implementing the latest technology and industry trends.

Knowledge, Skills and Abilities Required 

  • Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads and other media channels.
  • Working knowledge of web analytics tools/software, such as but not limited to Google Analytics, Google Tag Manager, Google Search Console, MS Clarity, etc.
  • Understanding and experience with SEM campaign management and associated software such as SEMRush and other similar tools/software.
  • Excellent analytical skills and a knack for data analysis
  • Excellent communication skills; comfort with being on the phone and communicating through emails, instant message and video conference with clients, partners, and internal team members
  • Expert at organizational management and applying good judgment on business endeavors.
  • Positive attitude with an optimistic and energetic disposition.
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.
  • Desire to learn and excel with a growing company.

Education & Experience Requirements 

  • Bachelor’s Degree required.
  • Google Ads, Google Analytics and other industry certifications are a plus
  • Minimum of 1 year’s experience within a Paid Search and/or Social Media advertising function within a company/agency or account services experience within an advertising agency is preferred.
  • Experience working in digital ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, or other similar platforms
  • Experience in Excel, including the ability to use formulas and pivot tables
  • Experience with a high-volume, multi-client agency with client-facing responsibilities is a plus.
  • Prior experience in higher education (or similar high value considered purchase industry) is preferred, but not required.

Sextant Team Member Benefits 

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team, you’ll benefit from this culture based on experience, creativity, innovation, and growth. We also love:

  • Excellent benefits package including health, vision, dental, and life.
  • Generous Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?


Join our crew

Bilingual Warm Transfer Advisor

Bilingual Warm Transfer Advisor

Sextant Marketing is riding a wave of success, creativity, ingenuity and growth and we are looking for a new crew member. As one of the fastest growing companies in Tampa Bay, we offer an atmosphere where you can find your True North and be an engine of innovation and positive change. Let’s talk about charting a course together as you fill the significant role of Bilingual Warm Transfer Advisor 

Principal duties & skills: 

Successful Bilingual Warm Transfer Advisors help change and improve the lives of people each day, helping them find their own path to success through higher education as they make one of the biggest decisions of their lives. Our crew members have received gift baskets, thank you notes, and other forms of appreciation from family members who have been positively affected by the work you would perform in this position 

Bilingual Warm Transfer Advisor – Responsibilities 

  • As part of the Bilingual Warm Transfer crew, you will work with emerging technology to communicate with prospective students through a variety of channels. Sextant uses enterprising contact center systems that leverage leading AI, analytics, reporting and workflow capabilities that allow us to help our advisors and clients achieve outstanding results. 
  • You will be responsible for assessing and qualifying prospective students to determine if their academic and professional goals are a match for our partner schools. As part of the Sextant crew, you will be helping students achieve their goals with institutions that include top public and private colleges, universities, and vocational schools across the country.  
  • Advisors use innovative technology to provide remarkable support via phone in a high-volume call environment. In this position you will establish rapport and build relationships with students as you help guide them through the decisions and steps they need to take to succeed.  
  • Achieve measurable results in a fast-paced, deadline-driven environment. Data-first technology allows you to offer an engaging customer experience that truly makes a difference.  
  • Learn and remain compliant with standards, policies, and best practices of Sextant Marketing and the client to help maintain a positive experience for prospective students.

Knowledge, Skills, & Abilities:

  • Bilingual (English and Spanish) 
  • Exceptional verbal and written communication skills – establish connections, build positive relationships, facilitate successful engagements through email, SMS, and phone.  
  • Proficient computer skills. Experience with Microsoft Office programs, customer relationship management software, or contact center automation software a plus. 
  • Ability to prioritize, organize, and succeed in a fast-paced environment with the use of modern technology solutions.  
  • Capable of working a student/client-centric schedule that may include weekends or evenings. *NOTE while Bilingual Warm Transfer Advisor schedules may extend beyond M-F, 9 am -5 pm, individual work schedules are stable and reliable. 
  • Understand the value of higher education and possess a desire to help others succeed and achieve their goals on this path. 

Education & Experience Requirements 

Priority education and experience 

  • High School Diploma/GED required 
  • Some college preferred 
  • Call center experience preferred 

Optional preferred experience 

  • Previous higher education experience 
  • Previous student support experience 
  • Experience with CRM/automation software 

Sextant Team Member Benefits 

Sextant team members are pioneers in the higher education industry. As part of that team, you will benefit from this culture based in experience, creativity, innovation, and growth. At Sextant, you’ll have the opportunity to use industry leading technologies, develop new, marketable skills, and prepare for advancement as we continue to expand. 

And because we’re always looking for new ways to support our crew, you’ll have an excellent benefits package, flexible work environment, and positive mentorship in our centrally located office in the heart of Tampa’s historic Ybor City.  

  • Excellent benefits package includes: 
  • Employer contributed comprehensive Health, Vision, and Dental Plans 
  • $10,000 Life Insurance Policy, free to employees 
  • Additional Legal, Life, and Other Supplemental Plans (including array of marketplace savings on things like rental cars and event tickets.) 
  • Minimum 2 Weeks Paid Vacation, Paid Holidays, and 2 Floating Holidays Per Year. 
  • Employee Recognition Programs 
  • Growth and Education Opportunities 
  • Crew Member Happy Hours, Lunches, and More 
  • Flexible work-life balance includes work from home opportunities and a general focus on our employees and what makes their lives run smoothly. 
  • Centrally Located Office in the Heart of Historic Ybor City. 

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it. 

Ready to chart your career course with Sextant?