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Marketing Manager

Marketing Manager

Sextant Marketing, a leader in the emerging OPX category, is riding a wave of success, creativity, ingenuity and growth. In addition to a complete, end-to-end solution for higher education online program management, we provide full-service marketing services exclusively to higher education clients through an agency-like model. We develop and execute marketing and enrollment strategies which allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands.

We are looking for a new team member to join our Marketing Services group. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Marketing Manager.

Position Summary: 

The Marketing Manager is an integral role within Sextant Marketing, providing customer-focused marketing solutions, while supporting the team in strategic and tactical execution of marketing activities. This is a position where hands-on digital marketing operations allows for project delivery to the higher education & corporate-focused clients within Sextant Marketing’s portfolio. This role will work closely with the COO, Vice President of Marketing Operations, Vice President of Client Services, and associated staff.

Principal Duties and Responsibilities 

The Marketing Manager will be responsible for supporting the full-cycle of client marketing campaigns. Thus, the candidate will be exposed to all aspects of the digital marketing funnel and aid in or be responsible for the completion of timely projects for key clients.

Examples of these responsibilities would include:

  • Implement and measure digital marketing campaigns, as well as assisting in a wide variety of marketing-related tasks from creative, to execution and reporting.
  • Responsibilities will range from web content writing and publishing, to collateral creation and fulfillment vendor management, to marketing automation campaign management and reporting.
  • Manage the social media strategy for the company and our respective clients as applicable.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Publish blog articles, add new content and provide maintenance to client websites.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Candidate must show desire to learn, take on multiple tasks and grow within the role that allows for learning and experience in a range of marketing disciplines.
  • Other activities as described by management.

Knowledge, Skills and Abilities Required 

  • Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This position will work with the marketing team, account management, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
  • Advanced knowledge and experience in any of the following disciplines is needed: email marketing (large scale) and Internet marketing, social media marketing, web development, creative design, vendor management, and campaign analysis.
  • Excellent communication skills; comfort with being on the phone and communicating through emails.
  • Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and have experience with Adobe Photoshop, Illustrator or Paint.net.
  • Advanced knowledge of web analytics tools/software, such as but not limited to: Google Analytics, Omniture, Webmaster Tools, Optimizely, etc.
  • Understanding of and working knowledge of web Content Management Systems (CMS) such as WordPress.
  • Understanding and experience with SEO campaign management and associated software such as MOZ, SEMRush, Raven and/or equivalent.
  • Expert at organizational management and applying good judgment on business endeavors.
  • Positive attitude with an optimistic and energetic disposition.
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.
  • Desire to learn and excel with a growing company.

Education & Experience Requirements 

  • Bachelor’s Degree required.
  • Solid understanding of internet marketing principles & Search Engine Optimization.
  • Deep social media experience, personal or professional, focused on ad platforms within LinkedIn, Twitter, Facebook, Snapchat and Pinterest – additional platforms a plus.
  • Proven expertise with Email Service Providers, such as MailChimp, SendGrid, Constant Contact and others.
  • Experience with Social Media Management software, such as Hootsuite, Buffer or Sprout
  • Experience with Content Management Systems such as WordPress, Drupal, HubSpot, Sitecore, Umbraco and similar.
  • Experience with the Higher Education marketing industry is a plus.

Sextant Team Member Benefits

As part of the Sextant Marketing team you’ll benefit from a culture based in experience, creativity, innovation, and growth. Our benefits reflect these cultural qualities, offering:

  • Excellent benefits package including health, vision, dental and life.
  • Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.
  • Desirable urban location with vibrant culture and restaurants just steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?


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Director, Client Services

Director, Client Services

Sextant Marketing, a leader in the emerging OPX category, is riding a wave of success, creativity, ingenuity and growth. In addition to a complete, end-to-end solution for higher education online program management, we provide full-service marketing services exclusively to higher education clients through an agency-like model. We develop and execute marketing and enrollment strategies which allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands.

We are looking for a new team member to join our Client Services group. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Director, Client Services.

Position Summary: 

The Director, Client Services is an integral role within Sextant Marketing, providing customer-focused marketing solutions, while supporting the team in strategic and tactical execution of marketing activities. This position is responsible for managing the overall relationship with several higher education clients within Sextant Marketing’s portfolio. The Director, Client Services leads client strategy and growth opportunities, oversees budget forecasting and marketing planning, is a skilled marketing practitioner, and both manages and actively participates in the day-to-day activities for their assigned clients. The optimal candidate will have experience in higher education client relationship management, digital lead generation, contract management and team development, and familiarity with multi-channel digital media planning and execution (SEM, paid social, display, etc.) whether in a professional services or education environment.

Principal Duties and Responsibilities 

Reporting to the Managing Director, Client Services, the Director, Client Services will be responsible for providing strategic guidance and working with Sextant Marketing’s leadership to drive our overall client strategy.  In addition to delivering organic growth from existing clients, the desired candidate brings a strong business development mentality to complement their ability to nurture existing business. This person will be responsible for ensuring our clients achieve their lead generation, enrollment and revenue goals via the execution of data-driven approaches, strategic marketing planning, building collaborative internal and external relationships, and ensuring the timely and effective execution and optimization of digital lead generation campaigns.

Examples of these responsibilities would include:

  • Working directly with the client to set periodic enrollment targets, budget and lead goals, and develop strategies to achieving these goals.
  • Expertly owning and communicating client background, objectives and financial implications to internal Sextant Marketing teams and both lead and contribute to the development and execution of multi-channel marketing campaigns.
  • Driving Sextant growth through preparing and presenting proposals to potential clients, while identifying and acting on organic growth opportunities to expand Sextant’s existing client relationships and contract renewals.
  • Creating and interpreting analytics, media and CRM reporting to optimize campaigns to maximize quality lead delivery and exceed cost per enrollment targets.
  • Identifying target audiences, developing messaging and creative strategies and media segmentation to reach and convert individuals into student enrollments.
  • Conducting regular status meetings to ensure client satisfaction and progress toward achieving designated objectives.
  • Ensuring compliance with client’s institutional brand standards.
  • Acting as liaison between internal/external clients, partner agencies, execution team and management to ensure flawless communications and program execution.
  • Working with Sextant Marketing leadership to develop and promote expanded service lines.

Knowledge, Skills and Abilities Required 

  • Proven leadership and client relationship skills, as demonstrated by a track record of successful organic growth and strong business performance
  • A strongly entrepreneurial and resourceful mindset, capable of both seeing the bigger picture and managing the details required to deliver assigned work on time and within client and manager’s expectations
  • A “player/coach” mentality, adept at both leading others and contributing to the work and the team
  • Familiarity with sales funnels and performance analysis (forecasting and optimization)
  • Proven experience in planning, executing, measuring and optimizing integrated marketing and lead generation campaigns, and a history of achieving lead goals through the identification of unique audiences and targeted campaigns within strict budget management parameters.
  • Excellent verbal and written communication skills
  • Strong presentation development and delivery skills
  • Proficiency in the following software packages and tools:
    • Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook, Planner)
  • Working knowledge of the marketing applications of AdWords, Bing, Facebook platforms and LinkedIn

Education & Experience Requirements 

    • At least 8 years of client relationship management experience, preferably with executive-level client contacts (bonus points for higher education category experience)
    • Previous experience contributing to the business development process (including RFP’s) desirable
    • Referenceable experience working directly with Presidents, Provosts, Deans, Vice Presidents and other applicable leadership in higher education facing industries preferred
    • Bachelor’s Degree required.

    Note: The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Sextant Team Member Benefits

As part of the Sextant Marketing Team you’ll benefit from a culture based in experience, creativity, innovation, and growth. Our benefits reflect these cultural qualities, offering:

  • Excellent benefits package including health, vision, dental and life.
  • Generous Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.

Ready to chart your career course with Sextant?


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Marketing Coordinator - Contract Position

The Marketing Coordinator

Sextant Marketing is riding a wave of success, creativity, ingenuityand growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Marketing Coordinator 

Position Summary: 

The Marketing Coordinator is an integral role within Sextant Marketing, providing customer-focused marketing solutions while supporting the team in tactical execution of marketing activities. This is a unique opportunity to both learn and add value in a fast-paced, rapidly growing company, where there is plenty of opportunity and room for growthThis is a position where hands-on digital marketing operations allow for project delivery to the higher education & corporate-focused clients within Sextant Marketing’s portfolio. This role will work closely with the Digital Marketing Manager, the marketing services teamand all members of the Client Services team. 

Principal Duties and Responsibilities 

The Marketing Coordinator will be responsible for supporting the full cycle of client marketing campaigns. Thus, the candidate will be exposed to all aspects of the digital marketing funnel and aid in or the completion of timely projects for key clients. Examples of these responsibilities would include: 

  • Learn to implement and measure digital marketing campaigns, as well as assisting in a wide variety of marketing-related tasks from creative, to execution and reporting.  
  • Helps to ensure marketing services team members have clear direction and deadlines in order to complete marketing project deliverables. 
  • Support the marketing services team with web content writing and publishing, collateral creation, and vendor management. 
  • Learn to plan and deploy marketing automation campaigns. 
  • Helps execute the social media strategy for the company and our respective clients as applicable. 
  • Learns to measure and help report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 
  • Collaborate with internal teams to create landing pages and optimize the user experience. 
  • Learns to publish blog articles, add new content and provide maintenance to client websites. 
  • Assist in reviewing new technologies to keep the company at the forefront of developments in digital marketing. 
  • Candidate must show a desire to learn, take on multiple tasksand grow within the role that allows for learning and experience in a range of marketing disciplines. 
  • Other activities as described by the management. 

Knowledge, Skills and Abilities Required 

  • Have a strong desire to master the marketing tools and strategies needed to take integrated digital marketing campaigns from concept to execution. This position will work with the marketing services team, account management, supporting teams (such as programmers), and vendors to assist in the launching of campaigns – on time and on budget. 
  • Basic knowledge and exposure in any of the following disciplines is needed: email marketing (large scale) and Internet marketing, social media marketing, web development, creative design, vendor management, and campaign analysis. 
  • Strong communication and interpersonal skills with the ability to effectively communicate virtually and collaborate with all team members.  
  • Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint) 
  • Must be proficient in Microsoft Teams, Zoom, GoToMeeting and other web conferencing software.   
  • Positive attitude with an optimistic and energetic disposition. 
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.  
  • Self-motivated and eager to learn with a desire to excel with a growing company. 

Education & Experience Requirements 

  • High School diploma required. 
  • Candidates working towards completing a bachelor’s degree, or recent graduates preferred
  • Basic understanding of internet marketing principles & Search Engine Optimization.
  • Basic social media experience, personal or professional, focused on LinkedIn, Twitter, Facebook, Snapchatand Pinterest – additional platforms a plus. 
  • Experience with graphic design programs such as Photoshop, Illustrator, or HTML experience is a plus. 
  • Experience with Social Media Management software, such as Hootsuite, Buffer or Hubspot is a plus 
  • Experience with Content Management Systems such as WordPress, DrupalHubspot, Sitecore, Umbracoand similar is a plus. 

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it. 

This role is a paid contracted position (1099) for a term of 90 days. Thus, the role will be temporary to permanent opportunity, based on overall performance and client portfolio. It is anticipated that the coordinator will be granted 40 hours per week. Business hours are 9am-5pm ET Monday – Friday, however, some flexibility in business hours is possible and can be arranged with manager.

Ready to chart your career course with Sextant?


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Associate Graphic Designer

The Associate Graphic Designer

Sextant Marketing is riding a wave of success, creativity, ingenuity and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Associate Graphic Designer.

Position Summary:

The Associate Graphic Designer is an integral role within Sextant Marketing, developing direct response marketing creative that supports the digital and traditional marketing strategies of the Client Services team. This is a position where hands-on development of banner ads, html emails, landing pages, video/animation content, brochures, web pages, and more allows for project delivery to the higher education & corporate-focused clients within Sextant Marketing’s portfolio. This role will work closely with the Vice President of Marketing Services and the Marketing Services team of designers, copywriters, marketing managers and project managers.

Principal Duties and Responsibilities

The Associate Graphic Designer will be responsible for supporting the full-cycle of client marketing campaigns through the development of creative assets. Thus, the candidate will be exposed to all aspects of the digital marketing funnel and aid in or become responsible for the completion of timely creative assets for key clients. Examples of these responsibilities would include:

  • Ability to conceptualize a creative idea/message from the information presented in a creative brief.
  • Learn to implement best practices in direct response digital media.
  • Maintain an image library for clients based on brand guidelines and optimize images for the requested medium.
  • Actively participate in brainstorming sessions to develop new content, imagery and messaging for clients within our portfolio.
  • Stay up-to-date on the ad unit availability and ad specifications for digital platforms such as Google Display Network, Facebook, Instagram, LinkedIn, Pinterest, Snap Chat, and more.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Maintain a high level of accuracy and quality, while meeting deadlines.
  • Publish blog articles, add new content, edit existing web content and provide maintenance to client websites.
  • Assist with reviewing new technologies aimed at keeping the company at the forefront of developments in digital marketing.
  • Candidate must show desire to learn, take on multiple tasks and grow within the role that allows for learning and experience in a range of marketing disciplines.
  • Other activities as described by management.

Knowledge, Skills and Abilities Required

  • Have a strong desire to master the software programs and direct response strategies needed to take integrated digital marketing campaigns from concept to creative development.
  • Basic knowledge of web and print mediums.
  • Must be knowledgeable in Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Creative Suite products.
  • Excellent communication skills; comfort with being on the phone and communicating through emails.
  • Positive attitude with an optimistic and energetic disposition.
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.
  • Desire to learn and excel with a growing company.

Education & Experience Requirements

  • Bachelor’s Degree required.
  • Applicable experience may negate degree requirements.
    • Basic understanding of internet marketing principles & Search Engine Optimization.
    • Basic social media experience, personal or professional, focused on LinkedIn, Twitter, Facebook, Snap Chat and Pinterest – additional platforms a plus.
    • Experience with Social Media Management software, such as Hootsuite, Buffer or Hubspot is a plus
    • Experience with Content Management Systems such as WordPress, Drupal, Hubspot, Sitecore, Umbraco and similar is a plus.
    • Experience with the Higher Education marketing industry is a plus.

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team you’ll benefit from this culture based in experience, creativity, innovation, and growth. We also love:

  • Excellent benefits package including health, vision, dental and life.
  • Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.
  • Desirable urban location with vibrant culture and restaurants just steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?