Year One Success - By The Numbers
75%
Open Rate
30%
Increase in deposits & enrollments YOY
2,100
Total New Admits
Year One Success - By The Numbers
75%
Open Rate
30%
Increase in deposits & enrollments YOY
2,100
Total New Admits
Meet St. Francis College
For 160 years, New York City’s St. Francis College, or SFC, has provided an affordable, quality education to students of all racial, ethnic, and religious backgrounds. One of the most affordable private colleges in New York City, 97% of SFC students receive some form of financial aid, including federal and state grants, federal loans, and newly increased amounts of institutional scholarships.
Located just minutes from Manhattan in the Brooklyn Heights neighborhood, St. Francis College refers to itself as the “small college of big dreams.” A supportive academic and social environment, small class sizes, and a campus closely tied to the community give SFC it’s small college feel. Over 72 major and minor fields of study, outstanding internship and study abroad opportunities, in-demand professional programs, and students from over 58 countries make St. Francis College a place of “big dreams.”
QUICK LOOK
- Brooklyn Heights, New York
- 16:1 Student/faculty ratio
- 2,500 Students
- 21 Division I Teams
- U.S. News & World Report “Best Value School”
Meet St. Francis College
For 160 years, New York City’s St. Francis College, or SFC, has provided an affordable, quality education to students of all racial, ethnic, and religious backgrounds. One of the most affordable private colleges in New York City, 97 percent of SFC students receive some form of financial aid, including federal and state grants, federal loans, and newly increased amounts of institutional scholarships.
Located just minutes from Manhattan in the Brooklyn Heights neighborhood, St. Francis College refers to itself as the “small college of big dreams.” A supportive academic and social environment, small class sizes, and a campus closely tied to the community give SFC it’s small college feel. Over 72 major and minor fields of study, outstanding internship and study abroad opportunities, in-demand professional programs, and students from over 58 countries make St. Francis College a place of “big dreams.”
QUICK LOOK
- Brooklyn Heights, New York
- 16:1 Student/faculty ratio
- 2,500 Students
- 21 Division I Teams
- U.S. News & World Report “Best Value School”
THE CHALLENGE
SFC had to overcome declining enrollments after a multi-year downward trend in traditional, ground-based undergraduate programs. With enrollment declining across the country, how could St. Francis College take a unique approach and see results?
THE SOLUTION
Sextant marketing and St. Francis College combined forces to infuse new energy and innovative initiatives into their student recruitment approach. Leadership changes at SFC and future-focused, bespoke, New Admit Campaigns formed the basis of the solution.
THE CHALLENGE
SFC had to overcome declining enrollments after a multi-year downward trend in traditional, ground-based undergraduate programs. With enrollment declining across the country, how could St. Francis College take a unique approach and see results?
THE SOLUTION
Sextant marketing and St. Francis College combined forces to infuse new energy and innovative initiatives into their student recruitment approach. Leadership changes at SFC and future-focused, bespoke, New Admit Campaigns formed the basis of the solution.
How we did it
Sextant Marketing promises a turn-key experience with solutions tailored to the needs of your institution. SFC and Sextant teamed up to execute a tailored solution that would inspire new admits through telling a powerful and energizing story of SFC’s rich history. We did this with customized, personalized videos sent to each New Admit along with their acceptance package.
Accepted Students Personalized Video
New Prospects Personalized Video
NEW ADMIT PERSONALIZED VIDEO CAMPAIGN
A personalized video series was created entirely from existing school video footage and stock footage. The campaign was created to optimize budget while achieving maximum effectiveness. New admit videos and other creative assets were created to tell a story and move the student from admit to enrollment.
The St. Francis New Admit Campaign resulted in incredibly high engagement rates and was also instrumental in galvanizing the recruiting and admissions teams who were able to follow up with each New Admit with their own personalized congratulations message at the height of engagement. New Admits shared the positive impact the video made on their decision to attend St. Francis and also proudly shared their video with their Social Media communities, increasing the overall reach of the campaign.
STEP BY STEP PROCESS
- Brand Immersion and Asset Audit
- Creative Process/Video Creation
- Email & Direct Mail Creative
- Campaign Implementation
- Measure and optimize for optimal ROI
2,151
Total Video Plays
4,245
Total Video Impressions
3.2
Times Videos Watched on Average
134
Times Most Popular Video was Watched
The Results
30% increase in deposits & enrollments YOY