Point Park University Partners with Sextant Marketing to Grow Online Programs
Sextant will focus on online marketing and student recruitment services for online degree and certificate programs offered by the Pittsburgh-based University.
After an extensive review process, Sextant Marketing has been chosen by Point Park University to develop comprehensive marketing and enrollment strategies to grow its online programs. Sextant, a fee-for-service higher education marketing company, delivers omnichannel marketing and end-to-end enrollment solutions exclusively to higher education clients.
Nelson Chipman, Assistant Vice President of Point Park University Online, said the University wants to build on the success of its online programs and enhance enrollment marketing efforts.
“We wanted to grow our online programs, originally created under an OPM model, with a partner that is aligned, innovative, and collaborative in helping us build our own capabilities and accomplish our mission,” said Chipman. “That mission is to prepare students of diverse backgrounds with the knowledge, skills, and experience needed to lead meaningful lives as informed citizens and successful professionals.”
A cornerstone of Sextant’s partnership approach involves working as a seamless extension of a University’s team, developing the understanding and collaboration which delivers insightful, data-driven recommendations and results.
“Our partnership with Point Park University presents an opportunity that aligns with our intention to provide unbundled services that offer the most value and transparency,” said Adrian Marrullier, CEO and founder of Sextant Marketing. “We’re excited Point Park chose us as their partner, and we look forward to working with their team to achieve their goals, build their brand, and accomplish their mission.”
Decades of experience across the full continuum of higher education marketing and enrollment have helped Sextant lead the way into the next iteration of higher ed marketing. Sextant has already built a track record for helping schools increase enrollment and revenue. With more than fifty current programs, clients in fifteen states, and a growing five-state, forty-plus employee base, the company’s growth trajectory mirrors the impact and success they’ve delivered for their clients.
About Point Park University
Point Park University, immersed in the heart of Downtown Pittsburgh, focuses on student success through innovative experiential learning opportunities. Point Park enrolls nearly 4,000 students in over 100 undergraduate, master’s, and doctoral programs offered through its Conservatory of Performing Arts, Rowland School of Business, and schools of Arts and Sciences, Communication, and Education. The University’s alumni and students represent all 50 states and 34 countries around the world. Visit PointPark.edu to learn more.
About Sextant Marketing
Sextant Marketing is a Tampa-based, independently owned, fee-for-service marketing and consulting company delivering omnichannel marketing and end-to-end enrollment cycle solutions exclusively to higher education clients. Recognized by HolonIQ as a leading Global OPX company, Sextant is uniquely positioned to understand and articulate higher education brand and program value propositions while seamlessly delivering efficient, effective, and turn-key full-funnel recruitment, enrollment, and retention services. Learn more about our innovative approach and how we’ve helped build hundreds of programs through our decades of enrollment and marketing experience at Sextantmktg.com.