SEO Marketing Manager

Sextant Marketing is riding a wave of success, creativity, ingenuity, and growth, and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we would like to discuss charting a course together as you fill the significant role of SEO Marketing Manager.

Position Summary:

This position blends the digital marketing generalist with a focus on Search Engine Optimization (SEO) efforts in support of our Higher Education clients. The SEO Marketing Manager will first be the functional lead for SEO strategies, management, and insights and then secondarily focus on other aspects of digital marketing, providing customer-focused solutions while supporting the team in the tactical execution of marketing activities. This position will require the ability to collect, interpret, and communicate marketing data to ultimately deploy solutions meeting the Client’s need based on data-driven decision-making. The ideal candidate can thrive in a fast-paced, return goal-focused environment.

Principal Duties and Responsibilities

The SEO Marketing Manager will support the entire cycle of client marketing campaigns, with a deep emphasis on SEO aspects of the campaigns. Thus, the candidate will be exposed to the entire spectrum of the digital marketing funnel and aid in or become responsible for completing timely projects for key clients. Examples of these responsibilities would include:

• Collaborate with others within the marketing department to develop and manage SEO strategy.
• Execute tests, collect, and analyze data and results, identify trends and insights in order to achieve maximum ROI from SEO and digital marketing campaigns.
• Work with editorial and marketing team members to drive SEO in content creation and content marketing.
• Write compelling and high-quality website content and page descriptions to improve website search results.
• Closely collaborate with the web development team(s) to ensure SEO best practices are properly followed throughout website content.
• Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the multiple websites and marketing materials.
• Change website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Monitor search algorithms set by search engines and integrated marketing trends to keep up with changes in the SEO landscape.
• Direct off-page optimization projects (e.g. link-building)
• Supports the execution and measurement of digital marketing campaigns across various advertising platforms such as Google Ads, Moz, Facebook/Instagram Ads, LinkedIn Ads, etc.
• Responsible for developing and deploying multi-channel audience marketing campaigns to increase awareness, engagement, and growth of university clients.
• Assist the Marketing Director, VP of Marketing, and client service team with marketing needs associated with stakeholder goals.
• Write briefs and communicate closely with their manager, marketing leaders, and teams to plan and implement the best solutions.
• Develop needs-based, differentiated messaging and content focusing on cohesive solution narratives for our target segments and channels.
• Provide weekly status reports to the designated team members, leaders, and stakeholders while meeting with stakeholders for project and campaign alignment and approval while reporting progress.
• Respond to client’s needs and requests as they arise.
• Ability to shift focus to serve a variety of organizational and marketing initiatives and provide marketing solutions to various challenges.
• Research stakeholders’ services, plans, competitors, and target markets.
• Deliver completed projects on time and within budget.
• Participate in pitches for new projects.
• Understand consumer personas and how to adjust content to fit changing needs.
• Work independently and communicate to leadership and other team members key project details.
• Implement and measure digital marketing campaigns, as well as assist in various marketing-related tasks from creative to execution and reporting.
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Candidate must show the desire to learn, take on multiple tasks, and grow within the role that allows for learning and experience in a range of marketing disciplines.
• Other activities as described by the management.

Knowledge, Skills and Abilities Required

• Proven experience as a SEO Manager, SEO Specialist, Marketing Manager or similar role
• Knowledge of standard and current SEO practices
• Knowledge of basic HTML/CSS
• Experience with SEO reporting tools, such as MOZ, SEMRush, Linkgraph, Search Consoles, and similar.
• Have a powerful desire to master the marketing tools and strategies needed to take integrated digital marketing campaigns from concept to execution.
• This position will work with the marketing team, account management, supporting teams (such as programmers), and vendors to assist in launching campaigns – on time and within budget.
• Knowledge and exposure in the following disciplines are needed: email marketing (large scale) and Internet marketing, social media marketing, SEO, web development, creative design, vendor management, and campaign analysis.
• Excellent communication skills; comfort with being on the phone, video conferencing, and communicating through emails.
• Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and Adobe Photoshop, Illustrator, or Paint.net.
• Positive attitude with an optimistic and energetic disposition.
• Ability to complete assigned tasks within deadlines and learn advanced strategies.
• Desire to learn and excel with a growing company.

Education & Experience Requirements

• Bachelor’s Degree required.
• Applicable experience and certifications may negate degree requirements.
• 3-5 years of work experience
• Understanding of internet marketing principles & Search Engine Optimization.
• Basic social media experience, personal or professional, focused on LinkedIn, Twitter, Facebook, Snap Chat, and Pinterest – additional platforms a plus.
• Experience with Social Media Management software, such as Hootsuite, Buffer, or Hubspot, is a plus.
• Experience with Content Management Systems such as WordPress, Drupal, Hubspot, Sitecore, Umbraco, and similar is a plus.
• Experience with the Higher Education marketing industry is a plus.

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the nation’s most prestigious traditional ground-based state and private, non-profit universities to establish themselves as leading online brands. As part of the Sextant Marketing Team, you will benefit from this culture based on experience, creativity, innovation, and growth. We also love:

• Excellent benefits package including health, vision, dental, and life.
• Generous Vacation and Holiday pay.
• Competitive Salary.
• Flexible work-life balance.
• Desirable urban location with vibrant culture and restaurants steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job. Instead, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.