Media Specialist

Sextant Marketing is riding a wave of success, creativity, ingenuity, and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Media Specialist.

Position Summary: 

The Media Specialist is an integral role within Sextant Marketing, providing strategic and tactical execution of media campaigns with a focus on lead generation and customer acquisition. The Media Specialist participates in the planning, development, implementation and reporting of digital media programs or projects which may include paid search, paid social media and programmatic media campaigns in support of clients’ marketing goals and objectives. This position provides an opportunity to engage across the organization providing data-driven actionable insights and recommendations. The Media Specialist will collaborate with peers, clients, and partners in communicating the effectiveness of our marketing and student recruitment efforts. The optimal candidate will have Google Ads and Social Media advertising experience. Programmatic advertising experience is a plus.

Principal Duties and Responsibilities  

The Media Specialist reports to the VP of Media and will be responsible for providing hands-on management and strategic guidance. This person will be responsible for periodic media planning, daily cross-channel performance analysis, budget and campaign optimization, strict budget management, reporting, and driving growth in our media channels on behalf of our clients. Examples of these responsibilities would include:

  • Set up, manage and optimize digital media campaigns including Social Media, Paid Search, Display, Native and Video
  • Ensure all campaigns achieve lead goals while maintaining strict adherence to budget
  • Discover expansion and growth opportunities through continuous research and analysis of keywords, audiences, channels, technology and ad formats
  • Compile data and produce periodic client-ready media reports providing deep analysis and actionable insights
  • Manage and maintain weekly media budget tracking report
  • Analyze campaign data, identify trends and act on opportunities to increase performance while ensuring a positive return on ad spend and other key performance indicators
  • Collaborate with other internal teams (e.g., Account Managers and Marketing Managers) to develop and monitor strategic marketing initiatives
  • Assist with the creation of monthly insertion orders.
  • Collaboration with the Account Management and Marketing Operations teams in the development and implementation of media plans and creative across our client portfolio.
  • Keeping abreast of and implementing the latest technology and industry trends.

Knowledge, Skills and Abilities Required 

  • Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads and other media channels.
  • Working knowledge of web analytics tools/software, such as but not limited to Google Analytics, Google Tag Manager, Google Search Console, MS Clarity, etc.
  • Understanding and experience with SEM campaign management and associated software such as SEMRush and other similar tools/software.
  • Excellent analytical skills and a knack for data analysis
  • Excellent communication skills; comfort with being on the phone and communicating through emails, instant message and video conference with clients, partners, and internal team members
  • Expert at organizational management and applying good judgment on business endeavors.
  • Positive attitude with an optimistic and energetic disposition.
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.
  • Desire to learn and excel with a growing company.

Education & Experience Requirements 

  • Bachelor’s Degree required.
  • Google Ads, Google Analytics and other industry certifications are a plus
  • Minimum of 1 year’s experience within a Paid Search and/or Social Media advertising function within a company/agency or account services experience within an advertising agency is preferred.
  • Experience working in digital ad platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Tag Manager, or other similar platforms
  • Experience in Excel, including the ability to use formulas and pivot tables
  • Experience with a high-volume, multi-client agency with client-facing responsibilities is a plus.
  • Prior experience in higher education (or similar high value considered purchase industry) is preferred, but not required.

Sextant Team Member Benefits 

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team, you’ll benefit from this culture based on experience, creativity, innovation, and growth. We also love:

  • Excellent benefits package including health, vision, dental, and life.
  • Generous Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?