Marketing Project Manager

Sextant Marketing is riding a wave of success, creativity, ingenuity and growth and we are looking for a new team member. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Marketing Project Manager.

Position Summary:

The Marketing Project Manager is an integral role within Sextant Marketing, providing customer-focused marketing solutions, while supporting the team in the strategic development and the tactical execution of marketing activities. This position provides hands-on opportunities to plan, launch and manage digital marketing projects for the higher education & corporate-focused clients within Sextant Marketing’s portfolio. The Marketing Project Manager will be responsible for ensuring marketing projects are completed to client expectations, within specified timelines and budgets. The optimal candidate will have strong project management and organizational skills and a marketing background. This role will work closely with the Vp Marketing Operations and marketing services team.

Principal Duties and Responsibilities

The Marketing Project Manager will be responsible for fulfilling the full-cycle of client marketing campaigns. Thus, the candidate will support all aspects of the digital marketing funnel and be responsible for the completion of timely projects for key clients. Examples of these responsibilities would include:

  • Collaborates with internal teams to create deliverables and timelines for new product launches, new marketing campaigns and optimization strategies.
  • Ensures marketing services team members have clear direction and priorities in order to complete marketing project deliverables.
  • Manages agency time allocations with respect to client needs and agreements through effective project assignment and prioritization.
  • Able to identify areas of opportunity for process improvement, new tools for project efficiency and help implement these recommendations.
  • Communicates directly with clients on topics such as, but not limited to project timelines, scope and strategy for marketing campaigns, while setting appropriate expectations and resolving issues in a professional manner.
  • Oversees and supports the execution and measurement of digital marketing campaigns across a wide variety of advertising platforms such as Google Ads, Moz, Facebook/Instagram Ads, LinkedIn Ads, etc.
  • Oversees and supports the execution of digital content plans and SEO campaigns including content publishing, link-building, and on-page optimization campaigns.
  • Reviews new technologies and tactics keeping Sextant Marketing at the forefront of developments in digital marketing.
  • Candidate must show desire to lead, take on multiple tasks and grow within the role that allows for leadership and experience in a range of marketing disciplines.
  • Other activities as described by management.

Knowledge, Skills and Abilities Required

  • Knowledge of project management and traffic management processes and toolsets, such as Trello, Jira, Active Collab, Microsoft Project or Sharepoint.
  • Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This position will work with the marketing team, account management, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
  • Knowledge and experience in any of the following disciplines is needed: email marketing (large scale) and Internet marketing, social media marketing, web development, creative design, vendor management, and campaign analysis.
  • Excellent communication skills; comfort with being on the phone and communicating through emails.
  • Must be proficient in Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook,).
  • Understanding of and working knowledge of web Content Management Systems (CMS) such as WordPress and Drupal.
  • Understanding and experience with SEO campaign management and associated software such as MOZ, SEMRush, Raven and/or equivalent.
  • Proficient at organizational management and applying good judgment on business endeavors.
  • Positive attitude with an optimistic and energetic disposition.
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.
  • Desire to learn and excel with a growing company.

Education & Experience Requirements

  • Bachelor’s Degree required.
    • Applicable experience may negate degree requirements.
  • 1-3 years of experience in a project management role, preferably experience in leading product/project launches or in a marketing environment.
  • Experience in an agency setting and experience with direct client communication is preferred
  • Solid understanding of internet marketing principles & Search Engine Optimization.
  • Experience with Content Management Systems such as WordPress, Drupal, Hubspot, Sitecore, Umbraco and similar.
  • Experience with high-volume, multi-client agency traffic management is a plus.
  • Experience with the Higher Education marketing industry is a plus.

Sextant Team Member Benefits

Sextant Marketing team members are pioneers in the higher education industry. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands. As part of the Sextant Marketing Team you’ll benefit from this culture based in experience, creativity, innovation, and growth. We also love:

  • Excellent benefits package including health, vision, dental and life.
  • Generous Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.
  • Desirable urban location with vibrant culture and restaurants just steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?