Marketing Manager

Sextant Marketing, a leader in the emerging OPX category, is riding a wave of success, creativity, ingenuity and growth. In addition to a complete, end-to-end solution for higher education online program management, we provide full-service marketing services exclusively to higher education clients through an agency-like model. We develop and execute marketing and enrollment strategies which allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands.

We are looking for a new team member to join our Marketing Services group. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the significant role of Marketing Manager.

Position Summary: 

The Marketing Manager is an integral role within Sextant Marketing, providing customer-focused marketing solutions, while supporting the team in strategic and tactical execution of marketing activities. This is a position where hands-on digital marketing operations allows for project delivery to the higher education & corporate-focused clients within Sextant Marketing’s portfolio. This role will work closely with the COO, Vice President of Marketing Operations, Vice President of Client Services, and associated staff.

Principal Duties and Responsibilities 

The Marketing Manager will be responsible for supporting the full-cycle of client marketing campaigns. Thus, the candidate will be exposed to all aspects of the digital marketing funnel and aid in or be responsible for the completion of timely projects for key clients.

Examples of these responsibilities would include:

  • Implement and measure digital marketing campaigns, as well as assisting in a wide variety of marketing-related tasks from creative, to execution and reporting.
  • Responsibilities will range from web content writing and publishing, to collateral creation and fulfillment vendor management, to marketing automation campaign management and reporting.
  • Manage the social media strategy for the company and our respective clients as applicable.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Publish blog articles, add new content and provide maintenance to client websites.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.
  • Candidate must show desire to learn, take on multiple tasks and grow within the role that allows for learning and experience in a range of marketing disciplines.
  • Other activities as described by management.

Knowledge, Skills and Abilities Required 

  • Have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. This position will work with the marketing team, account management, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
  • Advanced knowledge and experience in any of the following disciplines is needed: email marketing (large scale) and Internet marketing, social media marketing, web development, creative design, vendor management, and campaign analysis.
  • Excellent communication skills; comfort with being on the phone and communicating through emails.
  • Must be proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and have experience with Adobe Photoshop, Illustrator or Paint.net.
  • Advanced knowledge of web analytics tools/software, such as but not limited to: Google Analytics, Omniture, Webmaster Tools, Optimizely, etc.
  • Understanding of and working knowledge of web Content Management Systems (CMS) such as WordPress.
  • Understanding and experience with SEO campaign management and associated software such as MOZ, SEMRush, Raven and/or equivalent.
  • Expert at organizational management and applying good judgment on business endeavors.
  • Positive attitude with an optimistic and energetic disposition.
  • Ability to complete assigned tasks within deadlines and learn advanced strategies.
  • Desire to learn and excel with a growing company.

Education & Experience Requirements 

  • Bachelor’s Degree required.
  • Solid understanding of internet marketing principles & Search Engine Optimization.
  • Deep social media experience, personal or professional, focused on ad platforms within LinkedIn, Twitter, Facebook, Snapchat and Pinterest – additional platforms a plus.
  • Proven expertise with Email Service Providers, such as MailChimp, SendGrid, Constant Contact and others.
  • Experience with Social Media Management software, such as Hootsuite, Buffer or Sprout
  • Experience with Content Management Systems such as WordPress, Drupal, HubSpot, Sitecore, Umbraco and similar.
  • Experience with the Higher Education marketing industry is a plus.

Sextant Team Member Benefits

As part of the Sextant Marketing team you’ll benefit from a culture based in experience, creativity, innovation, and growth. Our benefits reflect these cultural qualities, offering:

  • Excellent benefits package including health, vision, dental and life.
  • Vacation and Holiday pay.
  • Competitive Salary.
  • Flexible work-life balance.
  • Desirable urban location with vibrant culture and restaurants just steps away.

The above declarations are not intended to be an “all-inclusive” list of the duties, responsibilities, skills, and abilities required to perform the job.  Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

Ready to chart your career course with Sextant?