Client Services Manager

Sextant Marketing, a leader in the emerging OPX category, is riding a wave of success, creativity, ingenuity, and growth. In addition to a complete, end-to-end solution for higher education online/ management, we provide full-service marketing services exclusively to higher education clients through an agency-like model. We develop and execute marketing and enrollment strategies that allow many of the most prestigious traditional ground-based state and private, non-profit universities in the nation to establish themselves as leading online brands.

We are looking for a new team member to join our Client Services group. If you have an entrepreneurial mindset and feel ready to embrace positive change, innovation, and fast-growing concepts, we’d like to talk about charting a course together as you fill the role of Client Services Manager

Position Summary:

The Client s Manager is an integral role within Sextant Marketing.  This person is responsible for the overall engagement, satisfaction, and development of the higher education client. The Client Services Manager is accountable for the operational strategy of their clients, accountable for meeting established goals, and being a conduit to the rest of the team.

Principal Duties and Responsibilities

Reporting to the Sr. Client Services Director, the manager position will be responsible for:

  • Acting as liaison between internal/external clients, partner agencies, execution team, and management to ensure flawless communications and program execution.
  • Working directly with the client to set periodic marketing, inquiry, and enrollment targets, budget and lead goals, and develop strategies to achieve these goals.
  • Owning and communicating client background and objectives to internal Sextant Marketing teams and both lead and contribute to the development and execution of multi-channel marketing campaigns.
  • Presenting and interpreting analytics, media, and CRM reporting to optimize campaigns to maximize quality lead delivery and exceed cost per enrollment targets.
  • Helping drive critical business decisions by analyzing metrics and aligning data with client and company goals and communicating these results – providing suggestions based on the findings/assumptions.
  • Identifying target audiences, developing messaging and creative strategies, and media/marketing segmentation to reach and convert individuals into student enrollments.
  • Conducting regular status meetings, documentation such as agendas, status reports, meeting notes, and strategy briefs to ensure client satisfaction and progress toward achieving designated objectives.
  • Ensuring compliance with client’s institutional brand standards.
  • Working with Sextant Marketing leadership to develop and promote expanded service lines.
  • Managing development and execution of annual plans in conjunction with other Sextant Marketing Subject Matter Experts (SMEs).
  • Collaborating with others to assess, develop, and communicate KPI performance to internal and external stakeholders, supporting improvement plans as necessary.
  • Implementing consistent performance reporting internally and externally.
  • Serving as SME for Client, industry, program market, operations, brand strategy, and curriculum.
  • Other duties, as assigned.

Knowledge, Skills and Abilities Required

  • Demonstrated track record of successful organic growth and strong business performance.
  • Strong entrepreneurial and resourceful mindset, capable of both seeing the bigger picture and managing the details required to deliver assigned work on time and within client and Sextant’s
  • A “player/coach” mentality, adept at both leading others and contributing to the work and the team.
  • Familiarity with sales funnels and performance analysis (forecasting and optimization).
  • Some experience in planning, executing, measuring and optimizing integrated marketing and lead generation campaigns, and a history of achieving lead goals through the identification of unique audiences and targeted campaigns within strict budget management parameters.
  • Excellent verbal and written communication skills. This includes strength in business/corporate writing and conveyance of desired outcomes.
  • Executive presence / presentation development and delivery skills to executives and leadership both inward and client facing.
  • Proficiency in the following software packages and tools:
    • Microsoft Office 365 Suite (Word, Excel, PowerPoint, Outlook, Planner)
  • Demonstrated ability to manage time and prioritize projects to meet deadlines.
  • Working knowledge of core paid media applications such as but not limited to, AdWords, Bing, Facebook/Meta platforms and LinkedIn and concepts of programmatic

Education & Experience Requirements

  • Minimum of 3-5 years of client relationship management experience, preferably with executive-level client contacts (bonus points for higher education category experience).
  • Previous experience contributing to the business development process (including RFP’s) desirable
  • Must have strong analytical skills, interpersonal skills and be fiscally responsible.
  • Detail oriented and excellent organizational skills a must.
  • Referenceable experience working directly with Presidents, Provosts, Deans, Vice Presidents, and other applicable leadership in higher education facing industries preferred.
  • Bachelor’s Degree in related subject required, or equivalent.

 

 

 

 

 

 

Ready to chart your career course with Sextant?